The world of SEO is constantly evolving, with search engines regularly updating their algorithms and online user behaviour shifting. However, it’s essential that digital marketers stay up-to-date with the latest changes in order to adapt their SEO strategies and ensure their brand remains visible online.
To ensure the marketing experts at Relevance stay up-to-date on the latest SEO trends for our clients, we have read the highly informative book SEO in 2022 by David Bain and created by Majestic, which gathers 66 of the best SEOs from around the world to discuss the latest SEO trends and developments.
We found the book incredibly useful and have distilled the best insights into a comprehensive SEO resource to share with the wider SEO and digital marketing community.
In our downloadable document, you will find over 350 SEO hacks, each attributed to the relevant author. Browse hundreds of SEO ideas shared in Bains’ insightful book, including the most important SEO trends, strategies and tactics for Google and Bing.
The SEO best practice checklist covers key aspects such as keyword research, content optimisation, link building and technical SEO, with easy-to-use filters so you can quickly cherry-pick ideas most relevant to your area of expertise.
Just some of the SEO tips we gleaned from Bains’ SEO in 2022 include:
- Reviews of products and services are a good way to find out more about the business. Use them for on-page content on the website, ads, and social as well as brand direction.
- Work on intent of all core pages; they’re the ones that bring in the right audience. From there, you must engage with them by providing the information needed.
- 70% of the content on the web in the last three years has been generated by AI, and this percentage will only increase in the future. Semantics are becoming even more important in content creation. You need to be giving a clear context using clear sentence structure and communicating the relationship between entities using attributes.
- Content that doesn’t drive traffic is still useful as it helps Google to understand what you do. Informative pages like large FAQ sections may or may not drive traffic, but may act as supporting evidence for Google.
- Client-side rendering has two main downsides – first, it can increase the likelihood of a poor user experience because JavaScript can add seconds to the page speed, and second, it affects search engine bots. Be careful you don’t get a blank page.
- If you have a set of major pages that are not ranking so well, it might be worth checking on the user experience on those pages.
- On all pages, write a sentence under the H1 for the featured snippet answering the question about what the page is about. Ask yourself what is this page about and what do I want people to get from this page?
Download the document here.
Relevance is a leading luxury digital marketing specialised in crafting compelling digital marketing campaigns for the world’s leading luxury brands. If you need SEO support and guidance, contact our team of SEO specialists.