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Tracking SEO results in luxury marketing 

How long does it take to see SEO results in luxury marketing? This is one of the most common questions our luxury marketing experts are asked before executing an SEO strategy. 

The answer isn’t always simple. How long it takes to see SEO results depends on multiple factors, including your domain’s authority, the competitiveness of your chosen keywords, and your budget. Some SEO experts say results can take from four to twelve months, whereas others state it starts on day one. SEO in luxury marketing is typically a long game that requires careful planning and consistently executed SEO strategies. 

A consistent and well-implemented strategy will yield results that can be reviewed and analysed using different search tools such as Google Search Console, Ahrefs, Moz and Semrush (and others in the market). 

An SEO strategy is different for each brand; however, the desired outcome will always be the same,  to see higher-quality traffic to the site, leading to increased leads and sales as well as increased brand awareness. 

Content is king in SEO. This means ensuring your site content and Google Business profile are regularly updated with new and relevant information that aligns with Google’s quality guidelines like EEAT

What SEO results should we monitor?

As we know, SEO isn’t just about keyword rankings. The Google Algorithm is not limited to traffic, click-through rate, backlinks, schema and page speed.

Long-tail keywords are important to use as part of your SEO strategy. This is because the users typing in these words are further ahead on their purchasing journey and more likely to convert than those who use shorter keywords. Also, long-tail keywords are less competitive. 

How long does SEO take to show results?

When you see SEO results depends on what changes you have made to your site, whether you are focusing on tech SEO, one-page SEO, or digital PR/link-building strategy. 

“A good SEO agency that understands the luxury niche, or any niche for that matter, should be able to make immediate improvements to your website and give you immediate results in visibility,  as long as they can action their recommendations,” Relevance’s CEO and Founder, Rumble Romagnoli explains. 

“More competitive strategic SEO developments and content marketing results could take years to work in your favour. Google and Bing (maybe less so Bard and Chat GPT), will evaluate the site gradually over time and will not usually make significant SERP changes. Three months is a good window to notice substantial movement”

Rumble adds: “New content with great authority can be an exception to this rule, so I have found if we can optimise an already powerful domain/section and the developers collaborate with our SEOs, results can be far quicker; we have even seen results within 10 days.”   

Monitor SEO Results

At Relevance, once we have started an SEO campaign, we monitor results monthly with our Looker Studio reports that pull in GA4 and GSC data. Please contact us if you would like help setting one of these reports up.

Once an SEO strategy has been implemented, you will continuously need to review the results, update the pages with fresh content, optimise the site’s Google Business listing and ensure your social media channels remain up to date. 

Blogger outreach, a backlink strategy and reviewing and learning from competitors will be key. SEO cannot be implemented and then forgotten about, it is a continuous process.

If you need help implementing an SEO strategy for a luxury brand, contact Relevance. 

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