Kitson Yat
Kitson Yachts, ABD, Karayipler ve Akdeniz pazarlarına odaklanan yeni kurulmuş bir ABD yat brokerliğidir. KitsonYahts, satış, kiralama, yeni inşa ve yat yönetimi hizmetleri sunan, sonuç odaklı bir lüks süperyat brokerliğidir. Süperyat tutkusu olan deneyimli yatçılar tarafından kurulan Kitson Yachts'ın öngörüleri ve piyasa istihbaratı, onları sektördeki en dinamik süperyat brokerlik şirketlerinden biri haline getiriyor.
Sonuçlar
Markalaşma, Web Sitesi Tasarımı, Web Sitesi Geliştirme, CRM, Sosyal Medya Stratejisi, UHNWI hedefleme, Marka Kimliği, Logo Oluşturma, Metin Yazarlığı, SEO, YATCO entegrasyonu
Meydan Okuma
Kitson Yachts needed Relevance’s support to conceive, design, and launch their company as an entirely new superyacht brand. Along with a full suite of creative branding services, Kitson Yachts also needed to develop a robust online presence to ensure they captured the interest of UHNWIs interested in buying, selling, or chartering a luxury yacht. All of this needed to be managed as part of a controlled roll-out leading up to major yachting events in Cannes, Monaco, and Fort Lauderdale.
Çözüm
Guided by Relevance’s creative director, our team created an enticing brand name, logo, strapline, audience personas, brand identity, vision and manifesto, that captured the essence of this new luxury superyacht brokerage. We also carried out a full website design and build, including integration with YATCO and HubSpot. Search engine marketing and paid search supported the brand’s organic social with paid social and digital PR content.
