GMC Yatçılık
GMC Yachting, Akdeniz ve Balearic İspanya sularında süperyat sahipleri, kaptanları ve mürettebatı için özel hizmetler sunan önde gelen bir yat yönetim acentesidir. Merkezi Barselona'da bulunan GMC Yachting, 360° yat acentesi çözümleri ile rıhtım rezervasyonları ve yakıt ikmalinden ısmarlama konsiyerj hizmetlerine, refit proje yönetimi hizmetleri ve sahip temsilciliği hizmetleri de dâhil olmak üzere yat yönetimi hizmetlerinden yıllık bakım ve kışlama çözümlerine kadar geniş bir yelpazede uzman hizmetler sunmaktadır. Gemi mimarları ve yat temsilcileri de dahil olmak üzere deneyimli profesyonellerden oluşan bir ekiple GMC Yachting, derin endüstri bilgisini her müşterinin benzersiz ihtiyaçlarını karşılama taahhüdüyle birleştiriyor. İspanya genelinde 18 destinasyonda hizmet veren GMC Yachting, kişisel bir dokunuşla ayrıcalıklı, kusursuz bir yatçılık deneyimi sağlar.
Sonuçlar
Social Media Strategy, Social Media Management
Meydan Okuma
Relevance was tasked with launching GMC Yachting’s digital presence from the ground up, including its social media channels, to establish strong brand awareness. As a new entrant in the competitive yachting sector, GMC Yachting had no prior online footprint. The challenge was to create a seamless and impactful presence across multiple digital touchpoints that would resonate with their specialised target audience, consisting primarily of yacht captains, owners, and industry professionals.
Çözüm
Our strategy aimed to position GMC Yachting as a leader in B2B yachting by building a targeted, engaged community around its unique services and brand values. With a mission to redefine yacht management through exceptional service and personalized Mediterranean experiences, we pursued three core objectives:
Audience Acquisition: To build a high-value audience from scratch, we targeted yachting professionals and decision-makers, offering content that addressed industry trends and provided solutions aligned with GMC Yachting’s service portfolio.
Brand Positioning: We developed a voice and aesthetic that conveyed luxury, trust, and technical expertise, underscoring GMC Yachting’s authority in managing superyachts across 18 premier Spanish destinations.
Content Strategy & Community Building: We focused content on GMC Yachting’s core services, with visually captivating posts and branded graphics. A targeted influencer engagement plan was implemented across platforms to further grow community connections.
What our clients say
" The launch of GMC Yachting’s social media presence wouldn’t have been the same without the Relevance team's invaluable insight and creativity, going above and beyond to help us to achieve our goals "