Top 10 luxury lifestyle influencers to follow on Instagram in 2023

Photo create Mauro Del Signore

On social media, consumers are looking for someone they can trust to guide them through the buying process, especially when browsing luxury products and/or services. Savvy influencers know how to create these meaningful connections by generating emotion, closeness, and confidence through carefully crafted content. 

Luxury brands traditionally build audience trust and promote the best possible version of themselves by forging more personalised relationships with their customers. And since influencers can cultivate this intimate relationship, all the while inspiring their followers and acting as a link between the follower itself and the brand, an increasing number of exclusive brands are moving towards working with luxury influencers.

With that in mind, we have compiled a list of our top 10 luxury influencers to follow, spanning fashion, travel, and lifestyle. Prepare to be inspired.

What are the benefits of partnering with luxury influencers? 

There are multiple benefits of partnering with luxury influencers, including enhanced brand awareness, trust, and an increase in sales. 

Influencer marketing has now become one of the main digital marketing strategies for reaching a niche audience. When brands find the right influencer partnerships, they can be like gold dust in terms of building brand trust and authority with a target audience.

Lifestyle influencers have the ability, through their social media channels, to connect their loyal followers to a brand via inspiring content. If targeted properly, influencer marketing can help increase brand awareness and recognition. Working with influencers can also offer an excellent return on investment as well by generating sales. It is also a great way of creating new sharable content that is enticing and of good quality.

In luxury marketing, genuinfluencers are becoming increasingly popular. First coined in 2020 by trend forecasting company WGSN, genuinfluencers are thought-leaders and more interested in sharing advice and discussing their passions.  

According to Global Newswire, 95% of customers read product reviews before they make a purchase. Additionally, 57% of these shoppers say they are willing to pay more for products that have good reviews, signalling this is a strategy that brands and businesses should not ignore. 

Who are the best luxury lifestyle influencers 2023? 

The top lifestyle influencers to follow in 2023 are Leonie Hanne, Victoria Magrath, Chelseakauia, Lydia Millen, Jacob, Jon Olsson, Shiva Safai, Ali Gorden, Tom Claeren,  and Louis Nicolas Darbon. 

Let’s explore these lifestyle influencers in more detail. 

Top luxury influencers

Leonie Hanne – 4.5M Instagram Followers – Luxury Fashion – Germany

The Hamburg native Leonie Hanne is a fashion influencer, blogger, and model with a bold and playful style. She often posts dress-up inspiration based on colour moods.

Leonie has collaborated with prestigious brands such as Louis Vuitton and Dior Makeup. She’s also been on the cover of magazines, including Vogue and Cosmopolitan. 

Victoria Magrath – 1.3M Instagram Followers – Luxury Fashion and Lifestyle – Leeds 

Victoria, much like Lydia, has been a top lifestyle influencer for over a decade. She began her blogging career with In The Frow, but her handle now simply reads @victoria

Victoria has worked with several luxury fashion brands, including Dior, Jimmy Choo, Louis Vuitton, and Viktor and Rolf. 

She is known for her slick content that showcases her luxurious life and unmistakable sense of style. 

Chelseakauia – 1.2M Instagram Followers – Luxury Travel – Hawaii

Chelsea Yamase is a Hawaii-based creative luxury travel influencer. She has visited more than 53 countries in the past three years and has documented her journey and personal stories. She has partnered with luxury lifestyle brands such as Shangri La, Four Seasons, and Land Rover.

Lydia Millen – 1.2M Instagram Followers – Luxury Lifestyle – London/Berkshire 

Lydia Millen has been one of the top influencers for over a decade and has grown quite the empire. Her personal style is very classic, and she focuses on an old-money English countryside aesthetic. She documents her life in the countryside whilst focusing on more classic brands like Holland and Cooper. 

During her career, she has partnered with brands such as Karen Millen, Farfetch, Intimissimi, Bulgari, The Savoy, and Land Rover, sharing personal fashion tips.

Jacob – 1.1M Instagram Followers  – Luxury Lifestyle – Bali/ worldwide 

Jacob Riglin is a luxury lifestyle influencer, YouTuber, photographer, content creator, and entrepreneur. Originally from the UK, he has spent the past five years travelling around the world and sharing his top luxury destinations and lifestyle with his audience.  

He has worked with companies such as Mercedes Benz, Visit Abu Dhabi, Audi and many more.

Jon Olsson – 1M Instagram Followers – Luxury Lifestyle – currently in Cyprus 

Jon Olsson is a professional freeskier, luxury influencer, YouTuber and entrepreneur. He currently lives in Cyprus, but tends to move around to many countries, including Monaco. He shares his luxurious way of living through his Instagram account and YouTube channel.

He is the owner of two fashion brands: DoucheBags and C’est Normal. He documents his exciting lifestyle on YouTube and Instagram, where he features luxury yachts, cars, hotels and much more. He has collaborated with brands such as Aston Martin, Leica, LG Mobile, and many more.

Shiva Safai – 793K Instagram Followers – Luxury Lifestyle– Monaco

Shiva Safai is a model, entrepreneur, content creator, and influencer based in Monaco. She launched her jewellery collection in 2015 and has since collaborated with several fashion industry designers. She shares on social her luxury lifestyle but also her entrepreneurial journey. She has worked with luxury brands such as Piaget and many others.

Ali Gorden – 708K Instagram Followers – Luxury Lifestyle – London/Berkshire 

We can’t mention Lydia and not include her husband in this round-up of top luxury influencers and content creators. Just like his wife, Ali also documents his life in the British countryside.

He is known for his sharp style and love for luxurious brands. Ali and Lydia are becoming well known for their couple vlogs and Get Ready With Me (GRWM) style TikToks/Reels. 

Ali has partnered with the likes of Creed, Penhaligons, Aston Martin, Ralph Lauren, and The Savoy. 

Tom Claeren – 613K Instagram Followers – Luxury Lifestyle – Monaco

Tom Claeren is a luxury influencer, entrepreneur, actor and high-end content producer from Monaco. He has been specialising in luxury cars but also in the high-end luxury niche market for the past few years. Through his content, he showcases his passion: the elegant way of life. He has worked with brands such as Louis Vuitton, Chopard, Porsche, Bentley, and Don Perignon.

Louis Nicolas Darbon – 352K Instagram Followers – Luxury Lifestyle – Los Angeles

Louis Nicolas Darbon is a French London-based artist and luxury lifestyle influencer. He shares both of his worlds with his audience: his creations, but also the luxury lifestyle he cultivates. Besides creating art on canvas, Louis has collaborated with some of the world’s biggest luxury brands campaigns such as Jaeger, LeCoultre, Chopard, and Bentley.

At Relevance, we define strategies to help you reach your marketing campaign objectives by connecting you to the right luxury lifestyle influencers. Through our database of 500+ ultra-niche luxury influencers, we help brands build audience trust and promote the best possible version of the brand to a wider, relevant, Ultra-High-Net-Worth follower base. We will help you forge personalised relationships with key luxury lifestyle influencers when launching campaigns. Contact us to find out more.

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