Photo create Mauro Del Signore
On social media, consumers are looking for someone they can trust to guide them through the buying process, especially when browsing luxury products and/or services. Savvy influencers know how to create these meaningful connections by generating emotion, closeness, and confidence through carefully crafted content.
Luxury brands traditionally build audience trust and promote the best possible version of themselves by forging more personalised relationships with their customers. And since influencers can cultivate this intimate relationship, all the while inspiring their followers and acting as a link between the follower itself and the brand, an increasing number of exclusive brands are moving towards working with luxury influencers.
With that in mind, we have compiled a list of our top 10 luxury influencers to follow, spanning fashion, travel, and lifestyle. Prepare to be inspired.
What are the benefits of partnering with luxury influencers?
There are multiple benefits of partnering with luxury influencers, including enhanced brand awareness, trust, and an increase in sales.
Influencer marketing has now become one of the main digital marketing strategies for reaching a niche audience. When brands find the right influencer partnerships, they can be like gold dust in terms of building brand trust and authority with a target audience.
Lifestyle influencers have the ability, through their social media channels, to connect their loyal followers to a brand via inspiring content. If targeted properly, influencer marketing can help increase brand awareness and recognition. Working with influencers can also offer an excellent return on investment as well by generating sales. It is also a great way of creating new sharable content that is enticing and of good quality.
In luxury marketing, genuinfluencers are becoming increasingly popular. First coined in 2020 by trend forecasting company WGSN, genuinfluencers are thought-leaders and more interested in sharing advice and discussing their passions.
According to Global Newswire, 95% of customers read product reviews before they make a purchase. Additionally, 57% of these shoppers say they are willing to pay more for products that have good reviews, signalling this is a strategy that brands and businesses should not ignore.
Who are the best luxury lifestyle influencers 2024?
The top lifestyle influencers to follow in 2024 are Leonie Hanne, Victoria Magrath, Lydia Millen, Ali Gorden, Tom Claeren, Louis Nicolas Darbon, Chiara Ferragni, Jack Morris, and Emma Chamberlain.
Let’s explore these lifestyle influencers in more detail.
Top luxury influencers
CHIARA FERRAGNI – 29.4M INSTAGRAM FOLLOWERS – LUXURY LIFESTYLE – ITALY / WORLDWIDE
Chiara Ferragni, a leading luxury lifestyle influencer, seamlessly blends fashion, lifestyle, and travel on her global platform, the blonde salad. Chiara’s genuine connection with followers and strategic product integration solidifies her status as a modern luxury icon.
Renowned for her authenticity and style, she collaborates with prestigious brands like Dior, Gucci, Vogue Louis Vuitton, Hublot, Ermenegildo Zegna , Bulgari, Chanel and Prada, making her a sought-after influencer in fashion, beauty, and lifestyle.
EMMA CHAMBERLAIN – 15.5M INSTAGRAM FOLLOWERS – LUXURY LIFESTYLE –US / WORLDWIDE
Emma Chamberlain is a top luxury lifestyle influencer who captivates with her authentic content, bringing a fresh and relatable approach to fashion and beauty. Collaborating with brands like Louis Vuitton, Cartier, Miu Miu, Warby Parker and Calvin Klein, she seamlessly integrates into the world of luxury, redefining its accessibility for a modern audience.
Leonie Hanne – 4.7M Instagram Followers – Luxury Fashion – Germany
The Hamburg native Leonie Hanne is a fashion influencer, blogger, and model with a bold and playful style. She often posts dress-up inspiration based on colour moods.
Leonie has collaborated with prestigious brands such as Louis Vuitton and Dior Makeup. She’s also been on the cover of magazines, including Vogue and Cosmopolitan.
JACK MORRIS – 2.5M Instagram Followers – LUXURY LIFESTYLE – THAILAND/FIJI/WORLDWIDE
Jack Morris, a top luxury lifestyle influencer and co-founder of “do you travel,” is renowned for his aspirational content seamlessly blending travel, fashion, and high-end living. His authentic portrayal of a sophisticated and adventurous lifestyle resonates with a discerning audience, establishing him as a key figure in the world of luxury influencers. With a distinctive aesthetic, Morris has collaborated with premium brands such as Louis Vuitton, Rolex, and Four Seasons, solidifying his influence in the luxury lifestyle space.
Victoria Magrath – 1.4M Instagram Followers – Luxury Fashion and Lifestyle – Leeds
Victoria, much like Lydia, has been a top lifestyle influencer for over a decade. She began her blogging career with In The Frow, but her handle now simply reads @victoria.
Victoria has worked with several luxury fashion brands, including Dior, Jimmy Choo, Louis Vuitton, and Viktor and Rolf.
She is known for her slick content that showcases her luxurious life and unmistakable sense of style.
Lydia Millen – 1.3M Instagram Followers – Luxury Lifestyle – London/Berkshire
Lydia Millen has been one of the top influencers for over a decade and has grown quite the empire. Her personal style is very classic, and she focuses on an old-money English countryside aesthetic. She documents her life in the countryside whilst focusing on more classic brands like Holland and Cooper.
During her career, she has partnered with brands such as Karen Millen, Farfetch, Intimissimi, Bulgari, The Savoy, and Land Rover, sharing personal fashion tips.
Ali Gorden – 843K Instagram Followers – Luxury Lifestyle – London/Berkshire
We can’t mention Lydia and not include her husband in this round-up of top luxury influencers and content creators. Just like his wife, Ali also documents his life in the British countryside.
He is known for his sharp style and love for luxurious brands. Ali and Lydia are becoming well known for their couple vlogs and Get Ready With Me (GRWM) style TikToks/Reels.
Ali has partnered with the likes of Creed, Penhaligons, Aston Martin, Ralph Lauren, and The Savoy.
Tom Claeren – 679K Instagram Followers – Luxury Lifestyle – Monaco
Tom Claeren is a luxury influencer, entrepreneur, actor and high-end content producer from Monaco. He has been specialising in luxury cars but also in the high-end luxury niche market for the past few years. Through his content, he showcases his passion: the elegant way of life. He has worked with brands such as Louis Vuitton, Chopard, Porsche, Bentley, and Don Perignon.
Louis Nicolas Darbon – 551K Instagram Followers – Luxury Lifestyle – Los Angeles
Louis Nicolas Darbon is a French London-based artist and luxury lifestyle influencer. He shares both of his worlds with his audience: his creations, but also the luxury lifestyle he cultivates. Besides creating art on canvas, Louis has collaborated with some of the world’s biggest luxury brands campaigns such as Jaeger, LeCoultre, Chopard, and Bentley.
At Relevance, we define strategies to help you reach your marketing campaign objectives by connecting you to the right luxury lifestyle influencers. Through our database of 500+ ultra-niche luxury influencers, we help brands build audience trust and promote the best possible version of the brand to a wider, relevant, Ultra-High-Net-Worth follower base. We will help you forge personalised relationships with key luxury lifestyle influencers when launching campaigns. Contact us to find out more.