The luxury market is a unique and highly competitive space, with consumers expecting the highest quality and attention to detail. As such, luxury brands need to use effective marketing strategies to reach their target audience and drive sales. A critical aspect of online marketing is banner advertising, and choosing the right banner size can make a big difference in the success of a campaign.
Relevance’s creative and paid advertising teams excel at creating visually appealing and highly impactful banner advertising campaigns.
Here we explore the best performing banner sizes for the luxury market based on Relevance’s industry research and best practices.
What does banner size mean in luxury advertising?
Online banners come in various shapes and sizes, and the size you choose will depend on the placement of the banner on the webpage and the specific goals of your campaign. Standard ad sizes include skyscraper ads, half-page banners, large leaderboards, and the medium rectangle.
What are the best performing banner sizes?
The best performing banner sizes are:
- Medium rectangle: A medium rectangle banner is a rectangular banner that is usually placed in the middle of a webpage. It is typically 300 pixels wide and 250 pixels tall.
- Leaderboard: A leaderboard banner is a horizontal banner placed at the top of a webpage. It is typically 728 pixels wide and 90 pixels tall.
- Wide skyscraper: A wide skyscraper banner is a vertical banner placed on the side of a webpage. It is typically 160 pixels wide and 600 pixels tall.
- Half-page banner: A half-page banner is typically placed in a website’s sidebar or other vertical spaces. It is typically 300 pixels wide and 600 pixels tall.
- Large leaderboard: A large leaderboard banner is considered a “large” version of the standard leaderboard size and is intended to significantly impact and grab users’ attention. It is typically 970 pixels wide and 90 pixels tall.
Now that we have a basic understanding of banner sizes let’s see why they tend to perform best in the luxury market.
What are the best banner sizes for the luxury market?
According to industry research, the leaderboard and medium rectangle sizes are the most popular and top-performing ad sizes for luxury brands. These sizes offer a good balance of visibility and aesthetic appeal, and ad servers and publishers widely support them.
What are the benefits of a leaderboard banner?
The leaderboard banner allows for a large and prominent display of your brand’s messaging and imagery. This size is ideal for showcasing eye-catching, high-quality images and can be particularly effective for promoting luxury products and services.
What are the benefits of a medium rectangle banner?
The medium rectangle banner offers a good balance of visibility and aesthetic appeal and is well-suited for displaying visually appealing images and graphics. It is a versatile size that can be used in various placements, including the middle of a webpage or in a sidebar.
What are the benefits of a wide skyscraper banner format?
The wide skyscraper banner format is a variation of the traditional skyscraper (120 x 600). Its wider aspect ratio allows for more space to showcase design elements, making it an excellent choice for luxury brands looking to advertise their products in a more elegant and refined way. This size also allows for more room for creative messaging and calls to action, which can be more effective in capturing users’ attention and driving conversions.
What are the benefits of a half-page banner ad?
The half-page banner is designed to be prominently visible on a user’s screen, making it a top performing banner ad size. The half-page banner format allows for more space than a traditional banner ad, which makes it ideal for displaying more detailed information about a product or service. This size is also great for luxury brands looking to present their products in a more tasteful and beautiful manner to potential customers. Due to its large size, it can also be used for storytelling, which can be more engaging for users and more effective in getting the message across.
What are the benefits of a large leaderboard ad?
The large leaderboard provides more space to design captivating and visually appealing Google ads, which may be more successful in communicating the intended value. However, it’s crucial to remember that this display advertising size is less commonly supported than the regular leaderboard (728×90 pixels), so it’s important to double-check before utilising it with all ad networks and publishers. Additionally, this format may not fit well on smaller screens, such as mobile devices, so make sure that the ad is optimised for mobile or create a mobile-specific version.
What are the benefits of a YouTube banner?
Last but not least, we would like to mention banners that can be used on YouTube, which is now considered the world’s second most popular website. If you want to advertise on YouTube, you do not necessarily need to create video ads. In fact, there are two types of non-video ads: display banners and overlay ads. Display banners are shown in the right sidebar and require dimensions of 300 x 250 and 300 x 60 pixels for the larger and smaller views. Overlay ads appear over the video, can be horizontal or vertical, and their recommended size is 2560 x 1440 pixels.
While choosing the right banner size can benefit the performance of your campaigns when advertising luxury products and services, the placement, design, and messaging of the banners are also very significant. Therefore, testing should be done to determine the most effective format and size for your audience and business. Additionally, always consider how the banner will be displayed on different screen sizes, especially mobile devices, and make sure that the ad is optimised for mobile. Overall, luxury brands can effectively increase their reach and conversions in digital advertising by considering the best performing banner sizes and strategies.
Relevance is a specialist luxury digital marketing agency that helps some of the world’s most powerful brands with custom marketing campaigns. If you want to learn more about banner advertising benefits and how we can help create impactful banner advertising campaigns that build brand awareness and engage the world’s wealthiest audiences, contact us.