Sam is our digital media buying specialist for the UK team, bringing expertise in both programmatic and direct buys. With hands on experience across most other digital advertising, Sam has a solid understanding of the wider campaigns.
Born in the Welsh Valleys, Sam stayed in Wales to complete a degree in Computer Science at Aberystwyth University – a degree that has certainly helped him get to grips with the ever-evolving technical side of digital advertising.
After graduating, Sam spent a number of years in London working at one the world’s largest media agencies – Wavemaker, on some big-name accounts, including; Netflix, Helly Hansen, GE, Breitling, Rolls Royce & Tiffany. This experience has been invaluable for building up an extensive knowledge of the digital advertising ecosystem as well as the industry as a whole.