Meet Niki
About
Niki is our Commercial Director and brings more than 25 years of experience as a marketing leader in luxury and entertainment consumer brands. Niki always seeks pure insights and learnings from any project. She is focused on delivering engaging campaigns that make a difference, shifting brand perception and generating demand for our clients, as well as maximising client satisfaction, team productivity, and profitability for Relevance.
Based in the UK, with Irish roots, Niki spent 6 years heading up the social media and content marketing division at Bentley Motors, 8 years as Head of Marketing / Marketing Director for Ministry of Sound and Turner Broadcasting, and 10 years as the founder and owner of her own fashion lingerie label, Made by Niki. She has also been a freelance consultant, helping brands to create investment-readiness business plans, and a product manager for 365 Corporation.
Niki loves making cocktails but doesn’t drink alcohol herself, and is happiest in her Cheshire garden or walking her sausage dog, Wilfy, with her 2 children, Nellie and Artie.
Niki enjoys looking at the bigger picture to help you develop an effective marketing strategy that reaches and converts your target audience efficiently.
Skills
Corporate Culture
Marketing strategy
Campaign Management
Content Management
Digital Marketing
Content Development
Design Thinking
Editorial Writing
Business Intelligence
Audience Intelligence
Corporate Communications
Culture Fit
Partnerships
Consumer Marketing
Trade Marketing
Digital Transformation
Change Management
Business Strategy
