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Commercial Director Niki

Meet Niki


Niki is our Commercial Director and brings more than 25 years of experience as a marketing leader in luxury and entertainment consumer brands. Niki always seeks pure insights and learnings from any project. She is focused on delivering engaging campaigns that make a difference, shifting brand perception and generating demand for our clients, as well as maximising client satisfaction, team productivity, and profitability for Relevance.

Based in the UK, with Irish roots, Niki spent 6 years heading up the social media and content marketing division at Bentley Motors, 8 years as Head of Marketing / Marketing Director for Ministry of Sound and Turner Broadcasting, and 10 years as the founder and owner of her own fashion lingerie label, Made by Niki. She has also been a freelance consultant, helping brands to create investment-readiness business plans, and a product manager for 365 Corporation.

Niki loves making cocktails but doesn’t drink alcohol herself, and is happiest in her Cheshire garden or walking her sausage dog, Wilfy, with her 2 children, Nellie and Artie.

Niki enjoys looking at the bigger picture to help you develop an effective marketing strategy that reaches and converts your target audience efficiently.


  • Corporate Culture

  • Marketing strategy

  • Campaign Management

  • Content Management

  • Digital Marketing

  • Content Development

  • Design Thinking

  • Editorial Writing

  • Business Intelligence

  • Audience Intelligence

  • Corporate Communications

  • Culture Fit

  • Partnerships

  • Consumer Marketing

  • Trade Marketing

  • Digital Transformation

  • Change Management

  • Business Strategy


Based in:
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