Niki is our Commercial Director and brings more than 25 years of experience as a marketing leader in luxury and entertainment consumer brands. Niki always seeks pure insights and learnings from any project. She is focused on delivering engaging campaigns that make a difference, shifting brand perception and generating demand for our clients, as well as maximising client satisfaction, team productivity, and profitability for Relevance.
Based in the UK, with Irish roots, Niki spent 6 years heading up the social media and content marketing division at Bentley Motors, 8 years as Head of Marketing / Marketing Director for Ministry of Sound and Turner Broadcasting, and 10 years as the founder and owner of her own fashion lingerie label, Made by Niki. She has also been a freelance consultant, helping brands to create investment-readiness business plans, and a product manager for 365 Corporation.
Niki loves making cocktails but doesn’t drink alcohol herself, and is happiest in her Cheshire garden or walking her sausage dog, Wilfy, with her 2 children, Nellie and Artie.