Public Relations & Media Buying Director
Muriel Penoty is our Public Relations and Media Buying Director and brings over 15 years of PR experience to Relevance, coupled with a strong network of media contacts. An expert in her field, she is a passionate PR professional who strives to deliver the very best marketing strategies and results for our clients. She manages all the traditional press officer duties, organising successful press trips, pitching our clients’ expertise and views to journalists, and releasing their news to selected media. She also handles our clients’ digital PR, getting quality backlinks to boost the rankings of their websites.
Born in France, she spent nearly 15 years in the US working as a journalist-photographer in the music industry. Then she spent 3 years managing the communication for a yachting company and 9 years organising and promoting the Antibes Yacht Show.
Muriel is vegan, a music lover, and enjoys the outdoors and travelling.