Joanna is Relevance’s Senior Content Editor bringing more than 16 years of writing and editing expertise. Part of the U.K. team based in Bath, her role encompasses developing and managing strategic content for our clients, including articles, press releases, landing pages, and large-scale website re-writes. Joanna works closely with Relevance’s account managers and digital SEO specialists to ensure content is optimised to its fullest. In addition, Joanna also works in tandem with the PR team developing content for PR campaigns. A consummate professional, Joanna always aims to deliver content that meets the most exacting standards, whether it’s illustrating a brand’s unique story or optimising content to boost search rankings.
Born in the U.K., much of her career has been spent in the Caribbean, where she worked on the newsroom floor of a national daily. Over the years, she worked her way up through the ranks, eventually becoming editor of a twice-weekly national newspaper where she led a team of editorial professionals. Joanna is also a highly skilled magazine editor. Over the years, she has written for, edited, and launched numerous luxury lifestyle print and digital magazine titles, spanning home décor, food and wine, beauty and wellness, and luxury travel.
In her free time, Joanna loves country walks with her two rescue dogs, delicious meals out, and spending time with her husband Matt and young daughter Ella.