Senior SEO Content Specialist Ilze du Toit

Senior SEO Content Specialist

Meet Ilze


Ilze du Toit is Relevance’s Senior SEO Content Specialist specializing in on-page optimization and content creation. Ilze is an experienced travel and lifestyle writer in both digital and print publications. Much of her work has included digital marketing and the optimization of content to seamlessly blend the technical and creative aspects of businesses. After completing her Bachelors in Journalism and Media Studies, she found her tailor-made beat in the world of SEO copywriting.

Ilze enjoys liaising with the different parts of the Relevance team and is dedicated to striking a balance between copy that satisfies the needs of the reader while simultaneously formatting text so that brands benefit from increased web visibility. She’s a team player through and through and is hopeful that more SEO copywriters might emerge as the benefits of the specialized work they do become increasingly evident.

Born in South Africa and having lived in all parts of the country, Ilze is now setting down roots in the beautiful city of Bath where she lives with her husband and young son. She is an avid sports fan and enjoys running, but finds creative outlet in watercolour painting, journaling, and coming up with ever-exciting activities for her toddler.

" Ilze is a highly effective copywriter. She understands the importance of understanding your audience and speaking their language "


SEO, SEO On-Page Optimiziation, Keyword Research, Copywriting, Content Writing, Content Development,


Based in London

Articles written by Ilze

Unmissable Luxury Digital Marketing Conferences in 2024 

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Why luxury brands need to use SEO social media

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Technical SEO audits: What it is and why you need one

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Content repurposing: a formidable ally in digital marketing

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The benefits of a digital content audit

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Google EEAT Rater Guidelines update: What you need to know

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Upcoming SEO trends for 2023

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guide to SEO competitor research & analysis

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How to select the right keywords for an article

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SEO entities explained for digital marketing

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How to create an effective SEO strategy for luxury brands

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