Fotini is the Senior Social Media Specialist at Relevance. She manages all clients social media channels, from day-to-day management to strategy. Fotini works alongside the team here at Relevance to optimise and transform our clients’ social media channels to truly represent their brand. She knows the secret to balancing social channels, to achieve brand awareness but also build a community of engaged users. Her particular interests include curating aesthetically eye-catching Instagram grids, creating authentic connections between brands and social media users and writing foolproof social media strategies.
Fotini has 7 years of experience working initially in PR, then moving to social media. She has experience working in the following sectors: Property, Ecommerce, Fashion and Yachting, helping brands find their voice and building communities on social media. Having worked in London for global DIY fashion brand, Wool and the Gang and global appliances company, De’Longhi, she brings a wealth of experience to the team.
Fotini’s hobbies include photography, creating moodboards on Pinterest and travelling to new places around the world.