Callum is our Senior PPC Specialist leading our Advertising team. He brings a wide range of digital marketing experience to the table, with a specialism in the luxury travel market. Callum’s skills encompass all aspects of advertising including social media marketing, Google and Bing ads, and app promotion and advertising. There is never a “typical day” for the advertising team, who are responsible for running campaigns across multiple platforms in a variety of industries including yachting, real estate, travel & leisure, governance, e-commerce, fashion, and banking.
Born in Bath, Callum developed his marketing expertise at a Bournemouth-based luxury holiday firm after graduating in Marketing Communications. He successfully executed a range of projects during his time there, namely creating and managing national television campaigns, developing mobile apps, and launching new brands.
Away from the fast-paced world of digital marketing, travel is Callum’s real passion, having backpacked extensively through Southeast Asia discovering unmissable sights and experiences. During his free time, Callum is also a keen endurance runner, completing numerous half-marathon and middle-distance races across the country. A keen home chef, Callum is fascinated by the culinary world and enjoys experimenting with new flavours in the kitchen.