Account Director Alicia

Alicia is an Account Director in our Relevance UK team. A tenacious strategist, she is always challenging ideas and pushing for better.

Before Relevance Alicia worked in London’s competitive private education scene, meeting the needs and expectations of celebrities, politicians, high-powered executives and their children. Her years working closely with these families has given her a very human perspective on reaching the target audiences of our luxury brands, and in turn a fascination in user journey and engagement.

Alicia has the ability to find the funny side of just about everything, much – she suspects – to the vexation of her colleagues. Her particular loves include anthropology, lychee martinis, theme parks and her noisy Bengal cat.