Relevance continues to share the latest international digital marketing news about social media. China has an emerging digital market in luxury, real estate and many…
Wechat Social Marketing in China
For those who are not familiar with Wechat, it is a Chinese messaging app that also functions as a social media channel which can handle…
SinaWeibo — the most Popular Social Media in China
Sina International’s GM has said: “If you want to enter China with social marketing; Weibo is the only tool.” SinaWeibo has 56 million daily active…
The Booming Social Media Environment in China
It is vital to understand the dynamics of the exploding social media space in China if your company plans to engage Chinese consumers. According…