It could be argued that the English language has become England’s greatest export. Perhaps only equal to the Magna Carta, which is embodied in the…
App and Wechat – Digital Marketing Platforms in China
Relevance continues to share the latest international digital marketing news about social media. China has an emerging digital market in luxury, real estate and many…
Wechat Social Marketing in China
For those who are not familiar with Wechat, it is a Chinese messaging app that also functions as a social media channel which can handle…
SinaWeibo — the most Popular Social Media in China
Sina International’s GM has said: “If you want to enter China with social marketing; Weibo is the only tool.” SinaWeibo has 56 million daily active…