{"id":560,"date":"2013-06-24T15:03:16","date_gmt":"2013-06-24T14:03:16","guid":{"rendered":"https:\/\/relevance.digital\/2013\/06\/24\/brazilian-online-marketing-social-media-is-the-key\/"},"modified":"2023-08-10T10:37:16","modified_gmt":"2023-08-10T08:37:16","slug":"brasiliansk-online-marknadsforing-sociala-medier-ar-nyckeln","status":"publish","type":"post","link":"https:\/\/relevance.digital\/sv\/brazilian-online-marketing-social-media-is-the-key\/","title":{"rendered":"Brasiliansk marknadsf\u00f6ring p\u00e5 n\u00e4tet: Sociala medier \u00e4r nyckeln"},"content":{"rendered":"

Brasilien \u00e4r ett enormt land, det femte st\u00f6rsta i v\u00e4rlden f\u00f6r att vara exakt och det sj\u00e4tte mest folkrika. Det kanske inte \u00e4r s\u00e5 konstigt med tanke p\u00e5 att det omfattar halva Sydamerika, men det som \u00e4r mer \u00f6verraskande \u00e4r att det \u00e4r det sjunde st\u00f6rsta landet n\u00e4r det g\u00e4ller internetanv\u00e4ndning.<\/p>\n

<\/p>\n

De senaste siffrorna visar att det finns \u00f6ver 88 miljoner internetanv\u00e4ndare i landet, vilket utg\u00f6r mer \u00e4n 45% av befolkningen. Detta g\u00f6r Brasilien till den \u00f6verl\u00e4gset ledande latinamerikanska internetmarknaden och landet har en enorm outnyttjad potential f\u00f6r aff\u00e4rer och marknadsf\u00f6ring online med mycket utrymme f\u00f6r tillv\u00e4xt fortfarande tillg\u00e4ngligt.<\/p>\n

Sociala medier har f\u00e5tt ett enormt genomslag i Brasilien, kanske p\u00e5 grund av landets hyper-sociala kultur. M\u00e5nga brasilianare har b\u00f6rjat f\u00e5 kontakt med och anv\u00e4nda sociala medier<\/a> mer och mer i deras dagliga liv. Comscores statistik visar att 97% av internetanv\u00e4ndarna i Brasilien anv\u00e4nder sociala medier i n\u00e5gon form, och Facebook \u00e4r ledande. \u00d6ver 60 miljoner brasilianare anv\u00e4nder Facebook, vilket g\u00f6r det till den sociala n\u00e4tverksj\u00e4ttens st\u00f6rsta marknad sett till antalet anv\u00e4ndare utanf\u00f6r USA. Detta kan redan verka som goda nyheter f\u00f6r internetmarknadsf\u00f6rare, men \u00e4nnu b\u00e4ttre \u00e4r att en studie fr\u00e5n marknadsunders\u00f6kningsgruppen Oh Panel visade att 61,4% av brasilianarna letar efter information om produkter p\u00e5 sidor i sociala medier innan de k\u00f6per.<\/p>\n

Siffrorna f\u00f6r Twitter-anv\u00e4ndningen \u00e4r ocks\u00e5 mycket uppmuntrande ur en marknadsf\u00f6rares synvinkel, eftersom Brasilien \u00e4r den mest engagerade Twitter-publiken i v\u00e4rlden. Twitteranv\u00e4ndningen i Brasilien har \u00f6kat explosionsartat sedan den spanska versionen av webbplatsen lanserades i slutet av 2009 och, precis som med Facebook, \u00e4r Brasilien nu den n\u00e4st st\u00f6rsta globala marknaden f\u00f6r Twitter efter USA.<\/p>\n

Vid planering av en Strategi f\u00f6r marknadsf\u00f6ring p\u00e5 n\u00e4tet<\/a> f\u00f6r den portugisiska eller sydamerikanska publiken \u00e4r det vettigt att fokusera starkt p\u00e5 Brasilien och i synnerhet p\u00e5 sociala medier. Om en digital plan genomf\u00f6rs effektivt finns det potential att sk\u00f6rda frukterna av en betydande ROI fr\u00e5n denna st\u00e4ndigt v\u00e4xande online-community.<\/p>","protected":false},"excerpt":{"rendered":"

Brasilien \u00e4r ett enormt land, det femte st\u00f6rsta i v\u00e4rlden f\u00f6r att vara exakt och det sj\u00e4tte mest folkrika. Detta kanske inte \u00e4r s\u00e5 f\u00f6rv\u00e5nande med tanke p\u00e5...<\/p>","protected":false},"author":38,"featured_media":561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2],"tags":[23,31,170,214],"class_list":["post-560","post","type-post","status-publish","format-standard","has-post-thumbnail","category-digital-marketing-news","tag-social-media","tag-online-marketing","tag-international-seo","tag-brazilian-marketing"],"acf":[],"yoast_head":"\nBrazilian Online Marketing: Social Media is the Key<\/title>\n<meta name=\"description\" content=\"Brazil is by far the leading Latin American internet market and has huge untapped business and online marketing potential.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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