{"id":2866,"date":"2018-11-13T11:48:51","date_gmt":"2018-11-13T11:48:51","guid":{"rendered":"https:\/\/relevance.digital\/?p=2866"},"modified":"2023-08-10T11:50:16","modified_gmt":"2023-08-10T09:50:16","slug":"relevance-seo-topp-tio-november-2018","status":"publish","type":"post","link":"https:\/\/relevance.digital\/sv\/relevance-seo-top-ten-november-2018\/","title":{"rendered":"Relevans SEO Topp Tio - 13 november 2018"},"content":{"rendered":"

V\u00e4lkommen till den senaste <\/span>Relevans SEO <\/span>nedr\u00e4kning av Mozs Topp 10. F\u00f6r alla som fortfarande \u00e4r f\u00f6rvirrade \u00f6ver loggfilsanalys och Googles st\u00e4ndigt skiftande algoritm \u00e4r det h\u00e4r inl\u00e4gget en viktig l\u00e4sning. Kom ikapp med allt det senaste <\/span>SEO-tips<\/span>, fr\u00e5n Googles l\u00e4skiga Halloween-rankinguppdatering till att \u00e5teruppv\u00e4cka din passion f\u00f6r optimering. Den h\u00e4r utg\u00e5van av Moz's Top 10 hj\u00e4lper dig ocks\u00e5 att bli ett proffs p\u00e5 SEO-v\u00e4nlig paginering och kundservice. <\/span><\/p>\n

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Relevans SEO-tips<\/b>: Det senaste fr\u00e5n Moz<\/b><\/h2>\n

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1. <\/b>Googles l\u00e4skiga uppdatering av rankingen f\u00f6r Halloween<\/b><\/a><\/h3>\n

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Efter Halloween b\u00f6rjade vissa medlemmar av SEO-communityn klaga p\u00e5 betydande f\u00f6r\u00e4ndringar i rankningen i Googles s\u00f6kresultat. M\u00e4nniskor hade m\u00e4rkt f\u00f6r\u00e4ndringar i sin ranking och de s\u00f6kresultat de sp\u00e5rar, vilket de tillskrev en Google-algoritmuppdatering p\u00e5 Halloween-natten. Barry Schwartz tror att det antingen \u00e4r en nischinriktad uppdatering som \u00e4gde rum tidigt eller ett begr\u00e4nsat kort test. Det var n\u00e5got som bultade i natten, men vad det var f\u00e5r framtiden utvisa. <\/span><\/p>\n

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2. <\/b>Analys av loggfiler f\u00f6r nyb\u00f6rjare<\/b><\/a><\/h3>\n

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Har du n\u00e5gonsin undrat vad Googlebot g\u00f6r p\u00e5 din webbplats? Britney Muller fr\u00e5n Moz guidar oss genom de tre huvudomr\u00e5dena f\u00f6r loggfilsanalys: vilka typer av loggar du kan se och vad den informationen betyder, hur du analyserar dessa data och slutligen hur du anv\u00e4nder dessa insikter f\u00f6r att optimera din webbplats.<\/span><\/p>\n

\"Ett<\/a><\/p>\n

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3. <\/b>Google CTR 2018: No-Click-s\u00f6kningar p\u00e5 uppg\u00e5ng<\/b><\/a><\/h3>\n

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Google publicerar ofta inneh\u00e5llssnuttar f\u00f6r att besvara fr\u00e5gor innan s\u00f6karna ens klickar sig vidare till webbplatser. De senaste siffrorna visar att s\u00f6kningar utan klick \u00f6kar stadigt medan organiska och betalda CTR-v\u00e4rden sjunker. Detta \u00e4r d\u00e5liga nyheter f\u00f6r inneh\u00e5llsskapare, men vad kan man g\u00f6ra? Enligt Rand Fishkin \u00e4r detta ett omr\u00e5de som skriker efter kreativa l\u00f6sningar. <\/span><\/p>\n

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4. <\/b>Praktiska verktyg f\u00f6r att m\u00e4ta relationer mellan s\u00f6kord<\/b><\/a><\/h3>\n

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\u00c4ven om det finns gott om S\u00f6kordsforskning<\/a> Det finns flera verktyg f\u00f6r att bed\u00f6ma s\u00f6kvolymen (Google Adwords Keyword Planner, Traffic Estimator och Google Trends), men inget av dem \u00e4r exakt. Varf\u00f6r inte f\u00f6rs\u00f6ka analysera f\u00f6rh\u00e5llandet mellan s\u00f6kord snarare \u00e4n deras exakta volym? Ta en titt p\u00e5 denna praktiska j\u00e4mf\u00f6relse av hur de b\u00e4sta SEO-verktygen m\u00e4ter nyckelordsrelationer. <\/span><\/p>\n

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5. <\/b>B\u00e4sta SEO-praxis f\u00f6r paginering<\/b><\/a><\/h3>\n

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Paginering av webbplatser \u00e4r oundvikligt f\u00f6r SEO. Det kommer att komma en tid d\u00e5 din webbplats beh\u00f6ver dela upp inneh\u00e5llet p\u00e5 en serie komponentsidor f\u00f6r att f\u00f6rb\u00e4ttra UX<\/a>. Den h\u00e4r handledningen tar bort sm\u00e4rtan fr\u00e5n paginering och s\u00e4tter dig p\u00e5 snabbsp\u00e5ret f\u00f6r att hantera de myter, realiteter och uppgifter som \u00e4r involverade i processen. <\/span><\/p>\n

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6. <\/b>Mozs strategi f\u00f6r lokal kundservice: Online och offline<\/b><\/a><\/h3>\n

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Om du undrar hur du kan f\u00f6rb\u00e4ttra din kundservice under det nya \u00e5ret kan du ta del av dessa tips p\u00e5 Mozs blogg. Den n\u00f6dv\u00e4ndiga strategin omfattar b\u00e5de online- och offline-kundservice. Den h\u00e4r guiden hj\u00e4lper dig att f\u00f6rst\u00e5 hur du kan bli en alltid tillg\u00e4nglig resurs som ger ditt varum\u00e4rke lukrativ lojalitet samtidigt som du undviker vanliga hinder f\u00f6r kundservice.<\/span><\/p>\n

\"L\u00e4s<\/a><\/p>\n

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7. <\/b>Marie Haynes unders\u00f6ker Googles f\u00f6r\u00e4ndrade algoritm<\/b><\/a><\/h3>\n

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Anv\u00e4nd dessa <\/span>SEO-tips <\/span>f\u00f6r att undvika fallgroparna i webboptimeringskampanjer. SEO-analytikern Marie Haynes ger en inblick i Googles st\u00e4ndigt f\u00f6r\u00e4nderliga algoritm. Hon tror att alla f\u00f6r\u00e4ndringar som Google g\u00f6r i sin algoritm \u00e4r kopplade till deras Quality Rater's Guidelines. Kolla in artikeln f\u00f6r att f\u00e5 reda p\u00e5 mer. <\/span><\/p>\n

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8. <\/b>Googles kunskapsgraf uppdaterar nu sig sj\u00e4lv: H\u00e4r \u00e4r hur<\/b><\/a><\/h3>\n

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Kunskapsgrafer \u00e4r nu sj\u00e4lvg\u00e5ende mekanismer som inte l\u00e4ngre beh\u00f6ver manuella uppdateringar! Google har b\u00f6rjat samla in fakta om de personer, platser och saker som de hittar p\u00e5 webbsidor. V\u00e5r <\/span>Relevans SEO<\/span><\/a> team<\/a> tyckte att detta var en s\u00e4rskilt intressant inblick i hur s\u00f6kmotorer blir smartare. <\/span><\/p>\n

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9. <\/b>Genomf\u00f6rande av en nationell sp\u00e5rningsstrategi under 2018<\/b><\/a><\/h3>\n

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Lokaliseringen av organiska SERP:er har f\u00f6r\u00e4ndrat f\u00f6ruts\u00e4ttningarna f\u00f6r sp\u00e5rningsstrategier. Hyperlokala SERP inneb\u00e4r inte n\u00f6dv\u00e4ndigtvis slutet f\u00f6r nationell sp\u00e5rning. De inneb\u00e4r bara att du m\u00e5ste justera din strategi f\u00f6r att ber\u00e4kna ett nationellt genomsnitt efter att ha fokuserat p\u00e5 utvalda st\u00e4der. <\/span><\/p>\n

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10. <\/b>\u00c5teruppv\u00e4ck din passion f\u00f6r SEO<\/b><\/a><\/h3>\n

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SEO \u00e4r inget f\u00f6r den med svagt hj\u00e4rta. Det \u00e4r sp\u00e4nnande och givande, men det kr\u00e4ver ocks\u00e5 engagemang och t\u00e5lamod. SEO-proffs kan st\u00e4llas inf\u00f6r utmaningar som utbr\u00e4ndhet och tristess, liksom den st\u00e4ndiga k\u00e4nslan av press att producera resultat. Kanske \u00e4r det dags att b\u00f6rja s\u00e4tta upp realistiska f\u00f6rv\u00e4ntningar och fira framg\u00e5ngar. Search Engine Journal diskuterar olika s\u00e4tt att h\u00e5lla passionen f\u00f6r SEO vid liv.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

V\u00e4lkommen till den senaste Relevance SEO-nedr\u00e4kningen av Mozs topp 10. F\u00f6r alla som fortfarande \u00e4r f\u00f6rvirrade \u00f6ver loggfilsanalys och Googles st\u00e4ndigt skiftande algoritm, \u00e4r detta inl\u00e4gg...<\/p>","protected":false},"author":38,"featured_media":2869,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-2866","post","type-post","status-publish","format-standard","has-post-thumbnail","category-digital-marketing-news"],"acf":[],"yoast_head":"\nRelevance SEO Top Ten \u2013 November 2018 | Relevance<\/title>\n<meta name=\"description\" content=\"Read Relevance\u2019s countdown of Moz\u2019s latest Top 10 SEO tips. 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