{"id":10227,"date":"2021-04-16T17:15:44","date_gmt":"2021-04-16T15:15:44","guid":{"rendered":"https:\/\/relevance.digital\/?p=10227"},"modified":"2023-03-06T14:29:17","modified_gmt":"2023-03-06T13:29:17","slug":"yacht-marknadsforing-vitbok-insikter","status":"publish","type":"post","link":"https:\/\/relevance.digital\/sv\/yacht-marketing-whitepaper-insights\/","title":{"rendered":"Viktiga insikter fr\u00e5n v\u00e5r vitbok om marknadsf\u00f6ring av lyxyachter"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Vilka marknadsf\u00f6ringstrender f\u00f6r lyxyachter \u00e4r viktiga 2021, och kommer s\u00e4ttet vi marknadsf\u00f6r yachter och yachting-tj\u00e4nster p\u00e5 att f\u00f6r\u00e4ndras f\u00f6r alltid i post-COVID-eran? Relevance har tagit fram en fullst\u00e4ndig vitbok som besvarar dessa fr\u00e5gor, bekv\u00e4mt uppdelad i specialomr\u00e5den inklusive sociala medier, virtuella upplevelser, digital annonsering, inneh\u00e5ll och PR samt SEO.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e5rt whitepaper kan laddas ner gratis idag, kontakta v\u00e5rt team f\u00f6r mer information. L\u00e4s f\u00f6rst om de viktigaste slutsatserna nedan.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Vad du kan l\u00e4ra dig av v\u00e5r <\/strong><strong>marknadsf\u00f6ring av lyxb\u00e5tar<\/strong><strong> vitbok<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Sociala medier&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Superyachter som M\/Y LOON, som har ett mycket popul\u00e4rt Instagram-konto med 56 000 f\u00f6ljare, tillskriver en del av sin charterframg\u00e5ng till sina sociala mediekonton, vilket visar den p\u00e5g\u00e5ende relevance av dessa plattformar. Att ha frist\u00e5ende sociala kanaler f\u00f6r olika yachter kan bidra till att \u00f6ka deras synlighet och engagemang, vilket i slut\u00e4ndan leder till fler yachtcharter.<\/li><li>Under pandemin har videoturer med b\u00e5tar visat sig vara ett viktigt verktyg f\u00f6r marknadsf\u00f6ring av b\u00e5tar, och populariteten f\u00f6r dessa videor kommer att forts\u00e4tta \u00e4ven efter covid-19. Skapa dem p\u00e5 ett s\u00e4tt som fungerar f\u00f6r olika kanaler genom att filma i b\u00e5de liggande och st\u00e5ende format, och ta en l\u00e4ngre video (anv\u00e4ndbar f\u00f6r YouTube, Facebook och IGTV) som kan besk\u00e4ras i kortare avsnitt och anv\u00e4ndas f\u00f6r Stories (15 sekunders klipp), Reels (30 sekunder) och Feed-videor (max 1 minut).<\/li><li>De som chartrar eller k\u00f6per yachter \u00e4lskar allt med dem, s\u00e5 ett tips f\u00f6r 2021 \u00e4r att skapa en IGTV- och YouTube-serie med intervjuer med arkitekterna\/inredningsarkitekterna\/ingenj\u00f6rerna - alla de kreativa hj\u00e4rnor som lyckades f\u00e5 yachten att leva.&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Virtuella upplevelser<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Digitala upplevelser kommer fortfarande att ha ett v\u00e4rde n\u00e4r covid-19-restriktionerna f\u00f6rsvinner, eftersom det \u00e4r en mer milj\u00f6v\u00e4nlig och mindre kostsam marknadsf\u00f6ringsmetod. Men framg\u00e5ngsrika yachtingvarum\u00e4rken kommer att erbjuda b\u00e5de personliga upplevelser och onlineupplevelser, s\u00e5 att de kan tillgodose olika kunders preferenser.&nbsp;<\/li><li>Vid virtuell marknadsf\u00f6ring m\u00e5ste f\u00f6retagen se till att de inkluderar samma ber\u00f6ringspunkter och interaktioner som de skulle ha vid en personlig marknadsf\u00f6ringsvisning av en lyxjakt. Virtual reality, augmented reality och 360\u00b0-turer kan till exempel ge en verklighetstrogen upplevelse av en rundtur p\u00e5 en yacht. Erbjud n\u00e4tverkande genom att anordna ett virtuellt drinkm\u00f6te och skicka deltagarna deras favoritdrinkar i f\u00f6rv\u00e4g f\u00f6r att ge en personlig touch.  H\u00e5ll ett virtuellt designm\u00f6te online med hj\u00e4lp av en hologrammaskin f\u00f6r hemmet. M\u00f6jligheterna \u00e4r o\u00e4ndliga.&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Digital reklam<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Digitala annonser har utgjort en viktig del av yachtmarknadsf\u00f6rarnas annonsbudget i flera \u00e5r nu, men COVID-19 har omf\u00f6rdelat \u00e4nnu mer medel till PPC och sociala medier, med kunder som \u00e4r mycket mindre ben\u00e4gna att n\u00e5s genom Out-Of-Home-annonsering under pandemin. P\u00e5 grund av de detaljerade m\u00f6jligheterna att rikta in sig p\u00e5 digitala annonser kommer denna investering sannolikt att forts\u00e4tta l\u00e5ngt in i framtiden.<\/li><li>Under 2021 kommer varum\u00e4rken att vilja rikta sina marknadsf\u00f6ringskampanjer f\u00f6r lyxyachter mycket mer regionalt och t\u00e4nka p\u00e5 vem som kan resa vart. Kampanjer med \"global inriktning\" \u00e4r inte l\u00e4ngre aktuella; att fokusera kampanjer p\u00e5 specifika omr\u00e5den\/regioner \u00e4r en mycket mer effektiv anv\u00e4ndning av budgeten och kan hj\u00e4lpa f\u00f6retag att hantera utgifter och prioritera platser mycket enklare.<\/li><li>Kom ih\u00e5g att t\u00e4nka lokalt n\u00e4r det g\u00e4ller terminologi. Om en kampanj riktar sig till USA ska du anv\u00e4nda \"vacation\", \"boat\" och \"rental\" som nyckelord f\u00f6r charter, medan du f\u00f6r en kampanj i Storbritannien ska anv\u00e4nda \"holiday\", \"yacht\" och \"charter\".<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Inneh\u00e5ll och PR<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Konsumtionen av inneh\u00e5ll online har fortsatt att \u00f6ka kraftigt under 2021. Dessutom, trots att upplagorna av tryckta publikationer minskar, har offline-inneh\u00e5ll fortfarande en viss relevance f\u00f6r marknadsf\u00f6rare av lyxjakter, med en <a href=\"https:\/\/relevance.digital\/sv\/blogg\/tryckt-vs-digital-marknadsforing-i-media-en-guide-for-batmarken\/#:~:text=A%20study%20by%20the%20U.S.,or%20client%20for%20luxury%20brands.\">Amerikanska postverket<\/a> studie som visar att hush\u00e5ll med h\u00f6gre inkomster best\u00e4ller fler tidskrifter.&nbsp;<\/li><li>Varum\u00e4rken b\u00f6r anv\u00e4nda sociala lyssningsverktyg f\u00f6r att f\u00f6rst\u00e5 vilka deras seglingskunder verkligen \u00e4r och l\u00f6sa de problem som de har, oavsett om det \u00e4r deras krav eller \u00f6nskem\u00e5l. Ofta skriver f\u00f6retag inneh\u00e5ll f\u00f6r att uppfylla funktionella behov men inte s\u00e5 mycket k\u00e4nslom\u00e4ssiga behov. Om du kan visa att du f\u00f6rst\u00e5r dina kunders k\u00e4nslom\u00e4ssiga behov och tillgodoser dem p\u00e5 ett unikt och intressant s\u00e4tt kommer det att f\u00e5 m\u00e4nniskor att komma ih\u00e5g och \u00e5terv\u00e4nda till ditt varum\u00e4rke, g\u00e5ng p\u00e5 g\u00e5ng.<\/li><li>F\u00f6retag b\u00f6r se till att de tar sig tid att f\u00f6rst\u00e5 varje enskild grupp inom sin m\u00e5lgrupp, och att de \u00e5terspeglar detta i sitt inneh\u00e5ll. 2021 \u00e4r inte r\u00e4tt \u00e5r att ignorera vissa grupper i en m\u00e5lgrupp eller att \"vitv\u00e4tta\" inneh\u00e5ll.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">SEO<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>F\u00f6r\u00e4ndringar \u00e4r n\u00e4ra f\u00f6rest\u00e5ende f\u00f6r Googles algoritmer f\u00f6r sidupplevelse, med en av de st\u00f6rsta rankinguppdateringarna p\u00e5 flera \u00e5r bekr\u00e4ftad att \u00e4ga rum i maj 2021. Denna uppdatering kommer att se sidupplevelsesignaler bli en rankningsfaktor, n\u00e5got som har diskuterats i SEO-branschen under en l\u00e4ngre tid.&nbsp;<\/li><li>Men SEO-grunderna \u00e4r fortfarande desamma - att rikta in en webbplats p\u00e5 relevance-nyckelord \u00e4r fortfarande en viktig del av marknadsf\u00f6ringen av lyxjakter.<\/li><li>Varum\u00e4rken b\u00f6r skapa specialiserade landningssidor p\u00e5 sina webbplatser f\u00f6r att rikta in sig p\u00e5 mycket specifika s\u00f6kningar, med bekv\u00e4mligheter eller resv\u00e4gar som bara HNWIs kan vara intresserade av.<\/li><li>De b\u00f6r ocks\u00e5 \u00f6verv\u00e4ga att g\u00f6ra sin webbplats flerspr\u00e5kig och optimera f\u00f6r nyckelord p\u00e5 en rad olika spr\u00e5k f\u00f6r att n\u00e5 de m\u00e5nga icke-engelsktalande HNWI:erna runt om i v\u00e4rlden.<\/li><li>Genom att optimera f\u00f6r Googles Featured Snippets kan ett varum\u00e4rke ta upp en betydande del av SERP-fastigheten genom organiska medel. Vissa metoder f\u00f6r optimering av Featured Snippets fungerar b\u00e4ttre \u00e4n andra.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6r att f\u00f6rst\u00e5 hela historien bakom dessa huvudpunkter, och f\u00f6r att f\u00e5 massor av extra insikter och unika perspektiv fr\u00e5n v\u00e5ra experter, ladda ner v\u00e5r vitbok om marknadsf\u00f6ring av lyxb\u00e5tar idag genom att kontakta sales@relevance.digital.<\/p>","protected":false},"excerpt":{"rendered":"<p>Vilka marknadsf\u00f6ringstrender f\u00f6r lyxyachter \u00e4r viktiga 2021, och kommer v\u00e5rt s\u00e4tt att marknadsf\u00f6ra yachter och seglingstj\u00e4nster att f\u00f6r\u00e4ndras f\u00f6r alltid i post-COVID-eran?...<\/p>","protected":false},"author":38,"featured_media":10239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-10227","post","type-post","status-publish","format-standard","has-post-thumbnail","category-luxury-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yacht Marketing Whitepaper | Top Insights | Relevance Yacht<\/title>\n<meta name=\"description\" content=\"Which luxury yacht marketing trends are important in 2021 and beyond, and how has COVID-19 affected the industry? 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