{"id":10143,"date":"2021-02-04T11:22:50","date_gmt":"2021-02-04T10:22:50","guid":{"rendered":"https:\/\/relevance.digital\/?p=10143"},"modified":"2021-08-17T09:44:56","modified_gmt":"2021-08-17T07:44:56","slug":"hur-man-optimerar-lyxiga-youtube-videor-for-seo","status":"publish","type":"post","link":"https:\/\/relevance.digital\/sv\/how-to-optimise-luxury-youtube-videos-for-seo\/","title":{"rendered":"Hur man optimerar lyxiga YouTube-videor f\u00f6r SEO"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Med <a href=\"https:\/\/www.platonik.co.uk\/video-serps\/\">\u00f6ver 30% av alla mobila s\u00f6kningar<\/a> resultat i Storbritannien, USA och Frankrike nu inneh\u00e5ller en YouTube-video, och denna siffra \u00e4r \u00e4nnu h\u00f6gre i vissa l\u00e4nder och n\u00e5r n\u00e4stan 50% i Spanien, video SEO \u00e4r n\u00e5got som alla digitala marknadsf\u00f6rare som \u00e4r v\u00e4rda sitt salt m\u00e5ste vara medvetna om 2021. Men hur optimerar man YouTube-videor f\u00f6r SEO inom lyxindustrin, och vilka \u00e4r de viktigaste rankningsfaktorerna att vara medveten om? L\u00e5t oss utforska det nedan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>S\u00e5 h\u00e4r optimerar du YouTube-videor f\u00f6r SEO<\/strong><strong> p\u00e5 lyxmarknaden<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Hitta det perfekta s\u00f6kordet (f\u00f6r att rankas p\u00e5 b\u00e5de YouTube och Google)<\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li>Skriv in ett ord eller en fras som \u00e4r relaterad till din video i YouTubes s\u00f6kf\u00f6rslagsfunktion. YouTube kommer att g\u00f6ra det h\u00e5rda arbetet \u00e5t dig genom att f\u00f6resl\u00e5 massor av termer kring detta \u00e4mne som anv\u00e4ndarna s\u00f6ker efter, vilket ger bra potentiella nyckelord.&nbsp;<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Det \u00e4r dock v\u00e4rt att ta i beaktande att som ett lyxvarum\u00e4rke kanske ordet \"lyx\" faktiskt inte ger dig r\u00e4tt m\u00e5lgrupp, eftersom dina HNW- eller UHNW-kunder sannolikt inte skulle t\u00e4nka p\u00e5 dina produkter eller tj\u00e4nster som \"lyx\". F\u00f6rs\u00f6k ist\u00e4llet att t\u00e4nka p\u00e5 titlar som omger den typ av aktiviteter, evenemang och upplevelser som de kan vara intresserade av. T.ex: K\u00f6rupplevelse med superbil, Exklusiva sommardestinationer och s\u00e5 vidare. Sj\u00e4lvklart beror detta p\u00e5 inneh\u00e5llet i din video - du vill inte locka din publik med en bra titel bara f\u00f6r att inte tillhandah\u00e5lla inneh\u00e5ll som passar den.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>Du kan ocks\u00e5 kolla in andra popul\u00e4ra lyxvideor inom ditt omr\u00e5de f\u00f6r extra inspiration - du b\u00f6r kunna se vad de \u00e4r optimerade f\u00f6r genom att titta p\u00e5 de ord som anv\u00e4nds i deras titlar, beskrivningar och videotaggar. Om du till exempel \u00e4r en lyxhotellgrupp som samarbetar med ett \u00e4ventyrsteknikf\u00f6retag f\u00f6r att visa upp det vackra i vad ni kan erbjuda tillsammans, kan du kolla in det h\u00e4r <a href=\"https:\/\/www.youtube.com\/watch?v=3IJd0OS6wE4&amp;feature=emb_title\">Marriott\/GoPro<\/a> videon genom att titta p\u00e5 titeln, beskrivningen nedan och taggarna.<br><br>Du kan hitta de taggar som anv\u00e4nds genom att h\u00f6gerklicka p\u00e5 sidan och klicka p\u00e5 \"View Page Source\", sedan h\u00e5lla ner Ctrl och F f\u00f6r att s\u00f6ka efter \"keywords\". I det h\u00e4r fallet har Marriott\/GoPro taggat orden: Marriott, Marriott Hotels, Marriott on YouTube, GoPro, Go Pro, Marriott and GoPro, GoPro and Marriott, GoPro Hero4, Camera, GoPro Camera, Partnership, Collaboration.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/MId47jxc1WzXM-2mStNpbAJ63YdrqQywh5JDmDsGAYHVy5Fy5dN3ySmLeYotDHqTBOfzhAQEIhifSJG-Na-bnnOBOpTxZ-O_jbsj1FQSRy9A3EQUvu6CusR1hxlKpV0CPXXhCpMo\" alt=\"\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li>Om du redan har n\u00e5gra av dina egna videor p\u00e5 YouTube som handlar om samma \u00e4mne kan du prova att kontrollera din <em>YouTube-trafik K\u00e4lla: YouTube-s\u00f6kning <\/em>rapport. Den visar vad anv\u00e4ndarna har s\u00f6kt efter f\u00f6r att hitta ditt tidigare inneh\u00e5ll, och kan ge dig n\u00e5gra nyckelord som du inte hade t\u00e4nkt p\u00e5 tidigare.<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\"><li>Kontrollera din slutliga lista \u00f6ver potentiella nyckelord f\u00f6r att begr\u00e4nsa dem till s\u00e5dana som har l\u00e5g konkurrens (och d\u00e4rmed ger din video en chans att ses av din HNW-publik). G\u00f6r detta genom att g\u00f6ra en YouTube-webbplatss\u00f6kning efter ditt nyckelord i Google och kontrollera <em>Om X-resultat <\/em>antal. Detta ger dig det totala antalet videor som f\u00f6r n\u00e4rvarande finns p\u00e5 YouTube relaterade till det nyckelordet - generellt sett, ju l\u00e4gre desto b\u00e4ttre f\u00f6r att du ska kunna sk\u00e4ra ut din nisch.<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\"><li>G\u00f6r sedan en allm\u00e4n s\u00f6kning efter dina nyckelord i Google (det \u00e4r h\u00e4r den Google-specifika optimeringen kommer in). Google inkluderar vanligtvis bara videor i s\u00f6kresultaten f\u00f6r vissa nyckelord, till exempel How-to's, Tutorials, Workouts, Tours and Reviews.&nbsp;<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Kontrollera vilka av dina nyckelord som ger videoresultat p\u00e5 Google och begr\u00e4nsa din lista till dessa. Se ocks\u00e5 efter om dessa s\u00f6kord ger de typer av videor som du f\u00f6rv\u00e4ntade dig, eller om den allm\u00e4nna s\u00f6karens avsikt skiljer sig fr\u00e5n vad du hade t\u00e4nkt dig. Om du t.ex. visar en ny sommarvilla i s\u00f6dra Frankrike f\u00f6r uthyrning, se till att du anv\u00e4nder nyckelord som personer som vill utforska ett hyreshus skulle s\u00f6ka efter, ist\u00e4llet f\u00f6r personer som vill bl\u00e4ddra bland fastigheter som \u00e4r till salu.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"6\"><li>Kontrollera slutligen vilka av nyckelorden i din slutliga lista som har s\u00f6kvolym genom att k\u00f6ra dem genom Google Keyword Planner. V\u00e4lj det nyckelord med h\u00f6gst s\u00f6kvolym som b\u00e4st matchar din video, s\u00e5 \u00e4r du redo att optimera!&nbsp;<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">BONUSTIPS: Om du inte hittar n\u00e5gra nyckelord fr\u00e5n din ursprungliga lista som fungerar, var inte r\u00e4dd f\u00f6r att leka med olika termer tills du hittar n\u00e5got som uppfyller alla kriterier. Att hitta r\u00e4tt nyckelord \u00e4r en mycket viktig del av hur man optimerar YouTube-videor f\u00f6r SEO i lyxindustrin och \u00e4r v\u00e4rt att spendera tid p\u00e5.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimera din YouTube-video f\u00f6r ditt s\u00f6kord<\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li>Var noga med att faktiskt s\u00e4ga ditt nyckelord i din video. YouTube transkriberar nu videor automatiskt, s\u00e5 det betyder att nyckelordet finns i ditt transkript och hj\u00e4lper plattformen att b\u00e4ttre f\u00f6rst\u00e5 din videos relevans f\u00f6r den termen.<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>Videons titel \u00e4r det som f\u00e5ngar din publiks uppm\u00e4rksamhet och f\u00f6rklarar videons inneh\u00e5ll f\u00f6r YouTube och Google. Inkludera ditt nyckelord i videotiteln - helst i b\u00f6rjan - men g\u00f6r inte nyckelordet till hela titeln. Det \u00e4r b\u00e4ttre att ha en l\u00e4ngre titel \u00e4n att det ser ut som om du fyller p\u00e5 med nyckelord.&nbsp;<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li>Se till att din beskrivning tydligt f\u00f6rklarar vad din video handlar om - detta kommer att hj\u00e4lpa s\u00e5v\u00e4l anv\u00e4ndare som YouTube och Google att f\u00f6rst\u00e5 den b\u00e4ttre, vilket i slut\u00e4ndan leder till en h\u00f6gre ranking. Skriv minst 250 ord och se till att inkludera ditt nyckelord n\u00e5gra g\u00e5nger, inklusive n\u00e4ra b\u00f6rjan.&nbsp;<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\"><li>Taggar \u00e4r inte lika viktiga som beskrivningen, men hj\u00e4lper \u00e4nd\u00e5 till att g\u00f6ra det tydligt vad din video handlar om. G\u00f6r din f\u00f6rsta tagg till ditt exakta nyckelord och inkludera sedan n\u00e5gra variationer av den frasen. Du kan ocks\u00e5 tagga n\u00e5gra \u00e4mnen som \u00e4r relevanta f\u00f6r din video som taggar.<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Beakta andra YouTube-rankningsfaktorer f\u00f6r maximalt SEO-v\u00e4rde<\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li>Att beh\u00e5lla publiken, dvs. att f\u00e5 folk att titta p\u00e5 din video s\u00e5 l\u00e4nge som m\u00f6jligt, \u00e4r en enormt viktig rankingfaktor. F\u00f6r att inte tala om att m\u00e4nniskor som tittar p\u00e5 din video i sin helhet visar hur anv\u00e4ndbar den har varit f\u00f6r din publik. \u00c4ven om glansig produktion \u00e4r viktigt i lyxindustrin \u00e4r det \u00e4nnu viktigare att vara autentisk, vilket inneb\u00e4r att en bra video fortfarande kan skapas n\u00e4r man arbetar med en l\u00e4gre budget.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Det viktigaste \u00e4r att din video ger merv\u00e4rde och \u00e4r intressant att titta p\u00e5. Hur kan du uppn\u00e5 detta? Genom att n\u00e4rma dig din publik och fr\u00e5ga dem vad de verkligen vill lyssna p\u00e5 eller l\u00e4ra sig om, s\u00e5 att din video erbjuder det inneh\u00e5ll de verkligen vill ha. L\u00e4ngre videor verkar ocks\u00e5 rankas b\u00e4ttre trots att de kr\u00e4ver mer uppm\u00e4rksamhet fr\u00e5n publiken, eftersom YouTube-anv\u00e4ndarna vanligtvis s\u00f6ker inneh\u00e5ll i l\u00e4ngre format.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>YouTube tittar ocks\u00e5 noga p\u00e5 videokommentarer och upvotes, som visar att m\u00e4nniskor engagerar sig i din video. Det b\u00e4sta s\u00e4ttet att f\u00e5 dessa, f\u00f6rutom att skapa engagerande inneh\u00e5ll, \u00e4r att be dem som gillade det att interagera i slutet av videon.<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li>Samma sak g\u00e4ller f\u00f6r att be folk att prenumerera efter att ha tittat p\u00e5 en video - det l\u00e5ter f\u00f6r enkelt f\u00f6r att fungera, men att fr\u00e5ga \u00e4r ofta allt som kr\u00e4vs, och att f\u00e5 prenumeranter efter att folk har tittat p\u00e5 din video visar YouTube hur v\u00e4rdefullt ditt inneh\u00e5ll \u00e4r.&nbsp;<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\"><li>YouTube tar ocks\u00e5 h\u00e4nsyn till hur m\u00e5nga som delar din video p\u00e5 sociala medier, s\u00e5 se till att inkludera l\u00e4nkar till detta i slutet av din video.<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\"><li>Andelen personer som klickar p\u00e5 din video kallas klickfrekvens, och ju h\u00f6gre denna andel \u00e4r, desto b\u00e4ttre kommer din video att rankas. Det b\u00e4sta s\u00e4ttet att \u00f6ka klickfrekvensen \u00e4r att skapa engagerande miniatyrer och titlar. Ta det h\u00e4r exemplet fr\u00e5n <a href=\"https:\/\/www.youtube.com\/watch?v=0hL1UPpNpsE&amp;list=PLzZkh7mnSyo6SdtVj_x6T2t_tpslDwUtc\">Chanel Sk\u00f6nhet<\/a> som v\u00e4gledning, d\u00e4r miniatyrbilden visar en perfekt \u00f6gonblicksbild av videon med en ren, ljus bakgrund, och titeln f\u00f6rklarar videon i sin helhet och experimenterar med olika versaler f\u00f6r att f\u00e5nga \u00f6gat.&nbsp;<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/Dh1sUcAvt9v1Hx5SX--XtmSxOAWV5SEw0huEix_rGp4ajSbpt7xfXP9dWmlEd8HUXjzv41hzgRxJYthn8VVjFTadfwXtDGYEKstvb-rEejqi521lV5vWDPr_DKqZmTLtqScfNks4\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">BONUSTIPS: Vill du att folk ska forts\u00e4tta titta p\u00e5 ditt inneh\u00e5ll \u00e4ven efter att de har sett klart din video? L\u00e4gg till en slutsk\u00e4rm i slutet av din video och f\u00f6resl\u00e5 vilken av dina videor som din publik kanske vill titta p\u00e5 h\u00e4rn\u00e4st. P\u00e5 s\u00e5 s\u00e4tt kan du styra anv\u00e4ndarna dit du vill ha dem och h\u00e5lla dem engagerade i ditt inneh\u00e5ll lite l\u00e4ngre.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e5 d\u00e4r har du det - en perfekt optimerad YouTube-video f\u00f6r lyxm\u00e4rken som \u00e4r redo att rankas h\u00f6gt i SERP. Naturligtvis \u00e4r ditt arbete inte \u00f6ver - du m\u00e5ste fortfarande komma ih\u00e5g att marknadsf\u00f6ra din video f\u00f6r att f\u00e5 ut mesta m\u00f6jliga av den - men du \u00e4r redo att l\u00e4gga ut din video till v\u00e4rlden.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vill du veta mer om hur du optimerar YouTube-videor f\u00f6r SEO? <a href=\"https:\/\/relevance.digital\/sv\/kontakt\/\">Ta kontakt med oss<\/a> med v\u00e5rt team f\u00f6r lyxmarknadsf\u00f6ring idag.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00d6ver 30% av alla mobila s\u00f6kresultat i Storbritannien, USA och Frankrike inneh\u00e5ller nu en YouTube-video, och denna siffra \u00e4r \u00e4nnu h\u00f6gre i...<\/p>","protected":false},"author":38,"featured_media":10144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[8,2],"tags":[],"class_list":["post-10143","post","type-post","status-publish","format-standard","has-post-thumbnail","category-luxury-news","category-digital-marketing-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Optimise Luxury YouTube Videos For SEO | Relevance<\/title>\n<meta name=\"description\" content=\"35% of UK search results now contain a YouTube video. 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