Kronärtskocka
Digital and Traditional Marketing
Artichoke is an industry leader in architectural joinery and luxury bespoke kitchens, blending imaginative design with a deep understanding of period architecture and styles.
Based in Cheddar, UK, Artichoke is inspired to design and make exquisitely detailed architectural joinery that transforms beautiful houses into extraordinary family homes.
The incredibly skilled team of joiners create wonderfully liveable, architecturally sympathetic interiors and rooms that will be admired and enjoyed for generations.
Resultat
SEO, målgruppsprofilering, innehållsmarknadsföring, sociala medier
Utmaning
Artichoke approached Relevance to increase brand visibility, and increase online traffic, followers and leads among UHNW audiences who are emotionally open to ‘creating future heritage’ through time-honoured interior renovations starting from £250k.
Lösning
Relevance adopted a collaborative approach between all our departments to attract and retain qualified traffic to deliver the most effective results.
To begin the marketing campaign, our team conducted intelligent audience profiling research leading to understanding their client demographic in extensive detail. This allowed us to curate bespoke strategies guaranteed to produce the best ROI.
Our SEO experts then began an SEO audit to ensure that Artichoke was visible in the SERPs. Following this, our content team crafted highly effective user-centric content for link-building purposes and driving traffic to the Artichoke website.
Hyper-targeted display and social ads further amplified the message to B2B and B2C audiences.
Finally, Relevance provided social media playbooks, tools and training for Artichoke to achieve best practices.
What our clients say
" Det har förändrat spelplanen för företaget. "
" Vi visste att vi ville rikta in oss på UHNWI men vi visste inte hur vi skulle göra det. Relevance är experter på detta. Jag tackar min lyckliga start för att vi kom över dem! Det har förändrat allt för företaget.
Teamet är utan undantag ett nöje att ha att göra med och de kan verkligen sina saker! Med deras stöd har vi verkligen kunnat dra nytta av den digitala marknadsföringens potential att identifiera och kommunicera med en nischad målgrupp på ett kostnadseffektivt sätt. "