Our Virtual Tour Services

Interactive virtual reality (VR) tours are quickly becoming the ultimate marketing tool for luxury brands. Relevance’s luxury marketing specialists harness the power of best-in-class technology to create compelling, immersive virtual reality tours to complement luxury marketing campaigns. Our dynamic virtual tour services are carefully designed to increase enquiries, boost sales, and deliver a healthy return on investment.
Our virtual tour experts work with a diverse selection of luxury brands, including exclusive hotels, resorts, yacht brokerages, real estate agencies, and supercar brands.


  • Access to a highly trained global virtual tour team

  • 360-service: photography, virtual reality production, digital staging, graphic and digital design

  • Bespoke strategy and virtual tour services tailored for every project

  • State-of-the-art technology

  • Demonstrable return on investment

  • Dedicated project manager on every project

  • A leading luxury creative and digital marketing agency known for delivering results

Our Virtual Tour Services


In a saturated digital marketing landscape, luxury brands must harness the latest tools and technologies to stand out from the crowd and reach and resonate with their intended audience. Our 360-degree luxury virtual tour services, including photography, virtual reality production, digital staging, and graphic and digital design, are designed to do just that. We understand that every luxury brand is unique, so we offer a tailored virtual tour service to meet individual requirements. Whether you are a start-up luxury brand or an established global powerhouse, we can craft compelling and dynamic 360 luxury virtual tours to grow your business and deliver impactful results.


Relevance’s virtual tour experts have demonstrable experience of crafting attention-grabbing virtual tours for a broad range of brands operating in the luxury and ultra-luxury sphere.

Just some of the industries we have worked with:

  • Ultra-prime luxury property listed by some of the world’s most exclusive agencies
  • Supercars, including for leading luxury brands such as Bentley
  • Luxury yachts, including superyachts listed by global yachting powerhouses
  • Luxury hotels where HNW and UHNWIs frequent

Our dynamic virtual tours have provided incredible results for leading global brands and niche start-ups.


As a leading luxury creative and digital marketing agency, we harness state-of-the-art technology to ensure highly polished campaigns that align with the high expectations of the luxury industry. We use sophisticated DSLR cameras to create professional 360 imagery that provides true depth of field and perfect exposure every time. We also understand that well-executed imagery alone isn’t enough. As one of the world’s few agencies specialising in marketing to UHNW audiences, we understand how to reach this highly exclusive cohort, courtesy of data-driven insights gleaned from over a decade of operating in the UHNW luxury sphere.


Key features embedded into every tour include:

  • DSLR Panoramas (HDR)
  • Live Panoramas (Sunset, Day, Sunrise & Night)
  • Gyroscope Enabled (Smart Devices)
  • 3D Transitional Hotspots
  • Interactive Photo Hotspots
  • Interactive Agent Contact Details
  • Embedded 3D Floor Plan
  • Embedded Media Content (Youtube, Rumble, Vimeo etc)
  • Embedded Google Earth Location
  • Embedded Photo Album
  • Embedded Promo Video
  • Embedded Immersive Audio
  • Embedded Social Media Links
  • Embedded Google Analytics
  • Intro Video at the beginning of the VR Tour
  • Live Chat
  • VR Headset Ready



For more than a decade, Relevance has been the trusted digital marketing partner for the world’s leading luxury brands. Our global, multi-lingual team of luxury digital marketing and virtual tour experts prides itself on meeting and exceeding clients’ expectations by establishing a close working relationship that puts the needs of our clients first. We start every collaboration with a brainstorming meeting between the client, our virtual tour experts, and the dedicated project manager to define goals and discuss the vision and strategy. Once these aspects have been established, our team gets to work, seamlessly aligning your desired outcomes with our expertise.



  • Bentley Bacalar by Mulliner – limited to just 12 cars in production, at a cost of £1,500,00 per car. The roofless Bentley Bacalar is an astounding barchetta grand tourer and the pinnacle of open-air luxury.
  • Our interior 360º photograph of the Bentley Bacalar is their most engaged post on Facebook with over 12,000 likes, over 1,200 comments, and over 1,800 shares to date.
  • The exterior of a car can create a powerful first impression, but for many customers, it’s the inside that counts.
    Framework Studio has been revolutionising interior car photography for over 6 years.
  • Our 360° interior panoramas put viewers in the driver’s seat to see how interior details come together and better understand the features of each vehicle.
  • Autotrader states that 73% of shoppers surveyed believe that a vehicle with a 360º interior image is more likely to buy it than one bought at merely sizing it up.
  • 82% of people believe that 360º images are a must have when evaluating vehicles online.

GOLF COurses

  • Prospective golfers can visit your golf course from every possible perspective and angle.
  • Amplify your online presence, delivering a visual communication experience, unmatched by static photography.
  • Add interactive hotspots, direct calls-to-action, course maps and information points to all the amenities, will help engaged users and convert site visitors to bookings.
  • Reinforce and support your online brand, integrate messaging, logos, colours, and fonts, providing a bespoke user interface.

Google my business

  • Unleash the power of 360-degree virtual tours to showcase your business globally.
  • Create an immersive experience that allows potential customers, partners, and investors to explore your establishment virtually.
  • Share your business on social media platforms or embed it on your website to generate increased interest from potential customers.
  • Immerse your audience in the world of your business with an engaging 360-degree virtual tour that provides a unique insight into your establishment and offerings.
  • Showcase your physical spaces, highlight key features and amenities, and create an interactive experience that allows viewers to navigate through your business at their own pace.
  • We have helped expand our clients global digital footprint via Google My Business, totalling over 3 Million organic views to date.

Hotels & Luxury Resorts

  • VR provides a first-person point of view of your premises, giving guests an immersive walkthrough and exploring the hotel before booking.
  • Best Western hotel group, have seen a 48% increase in bookings with VR Tours versus the hotels with standard photography and videos.
  • Omni Hotels online bookings are 67% greater on their website that used VR Tours.
  • The hospitality and travel industry have realised the potential of VR to attract guests, increase online revenue and generate more bookings.
  • Showcase your resort before potential guests book their dream holiday.
  • Guests can visualise amenities and can give substantially more subtleties in an interactive immersive way, which has been proven to increase bookings.
  • Our products and services showcase resorts with our user-friendly bespoke graphically designed interface, fully matching your company branding guidelines.


  • VR Tours is the most powerful marketing tool in the real estate industry.
  • Sell properties 5 times faster than standard photography and video.
  • Saves wasted physical viewing times by over 65% and keeps visitors on your website longer by over 37%.
  • Realtor.com received 50% more clicks with VR Tours over listings with photographs and videos.
  • Australia’s REA Group and leading property website realestate.com.au, found buyers are 60% more likely to email and 95% more likely to call an agent with VR Tour listings.
  • 75% of Planet Home customers state a VR Tour was the major decision maker before purchase.
  • Global VR Tour Market was valued at $448.10 million in 2020, and is projected to reach $6.5 billion by 2030, growing at a CAGR of 31% from 2021 to 2030.


  • Revolutionise the retail industry with Virtual Shop, leveraging cutting-edge Virtual Reality (VR) technology.
  • Create an engaging, immersive shopping experience to increase brand loyalty and drive sales.
  • Reach a wider audience and sell products worldwide with the ability to shop from the comfort of your home.
  • Embrace the convenience of online VR Shopping and benefit from the success that retailers have found in this shift.
  • Offer customers the opportunity to virtually explore stores and interact with products as if they were physically there.
  • According to a survey, 70% of shoppers reported that they are more likely to purchase products online with VR shopping.


  • Using our innovative VR Technology, clients can explore your yacht via a URL link for an immediate VR Tour viewing using their smartphone/tablet or PC, no matter where they are in the world.
  • Immerse the couple in a venue and experience everything the venue has to offer from the comfort of their own home.
  • Clients can now create a realistic shortlist of the most suitable yachts, saving wasted journeys by over 80%.
  • Showcase exactly how your yacht is presented, thus giving a true representation and over 70% more likely to make a charter booking.
  • VR Tours not only significantly extend your customer reach but also 70% improve the chances of a potential charter or buyer.
  • VR Tours provide a highly interactive viewing solution for prospective customers who have very busy schedules.
  • Simply send your customer a URL link for an immediate VR Tour viewing using their smartphone/tablet or PC, no matter where they are in the world.
  • Whether you are a broker, sales agent or private seller, we can help generate significantly more interest.

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