MOVING PICTURE FOR ALL YOUR NEEDS
Relevance is excited to introduce our end-to-end video content marketing service. From pre-production to distribution, we offer everything in-house to create and deliver exciting, relevant video content. Our dynamic brand content creation team works alongside Relevance’s account managers, content managers, and SEO and branding teams to create an effective video content marketing service, from creative conceptualisation to the finished product.
Once your video is ready, our brand content creation team will ensure that your stories are shown to the right people, in the right places, at the right time – tracking and testing everything as we go.

LIGHT BITES - STORIES, REELS, AND TIKTOKS UP TO 15 SECONDS
Keep up with the trends! In today’s social media landscape, spicing up your brand’s profile with engaging stories and captivating Instagram Reels and TikToks is an absolute necessity.
Typically, when you receive all the raw footage, there is a lot of excellent, wasted social media content. To attain growth and maximise the impressions of your account, the algorithms of Instagram and TikTok encourage their users to create mini videos.
This is why Relevance has developed Light Bites within our video editing service. These 15 second short video teasers are created by our social media experts and brand content creation team as an alternative to imagery. Our Light Bites increase brand/product awareness, keep followers engaged and add extra pizzazz to your social media pages, ensuring maximum visibility for your brand.
Light Bites can be beautiful behind-the-scenes video content repurposed into a trending Reel, fun footage turned into boomerangs, or aspirational snippets or teasers published as part of a strategic drip campaign over a period of time – determined on a case-by-case basis lasting from three weeks to six months.
Light Bites are a fantastic way to spice up your social media content using fresh or existing video footage. Whether it’s to promote your service, sustain customer engagement, or make people reminisce – Light Bites will help you go viral!

DIGESTIVES - 30X60 SECOND CLIPS
These longer, yet easy-to-watch videos, convey essential information via social media. These videos keep people’s attention by providing informative communication in a visually compelling manner.
Our video content marketing services will develop the perfect campaign for you and optimise the approach. Each 60-second video can be drip-fed through a variety of platforms.
Longer videos can be developed using one or more of the following angles; explainer videos, marketing videos, lead generation content, FAQ videos, and instructional videos.

CORPORATE VIDEO
Company showcase videos boast a runtime of around 60 – 120 seconds and are an effective video content marketing strategy to give your target audience an insight into who you are.
Corporate videos bring your company image and brand to life through visuals, sound and storytelling in a way that would be challenging through any other medium.
These promotional videos aim to share your values, mission and brand with your target audience.
Corporate videos are the most effective way to build value and trust – from intro videos to vlogs, tutorials to testimonials. Our video content marketing service ensures that the essence of your brand is captured.

VIDEO CASE STUDY
To showcase a particular aspect of your enterprise, our brand content creation team can produce tailored video case studies with a duration of 60 – 90 seconds. These pieces of high production-value brand content creation are the perfect combination of data and lucrative narration within your desired business scope.
In a video case study, our video content marketing service will focus on a challenge your business or its clients have faced and the solutions applied to surpass these obstacles – backed up with concrete numbers and success stories.
A video case study gives you an outstanding opportunity to materialise your growth and evolution over the years in a beautiful visual form.

VIDEO SERIES
Relevance’s Video Series features a coordinated sequence of relatively short videos. Throughout the series, these different videos share consistent elements and a common theme to bring forth a specific message.
Videos can range from a series of mini-documentaries or interviews, for example, and are released one by one over a short period of time. Our Video Series is impactful and purposefully designed to provoke a desired reaction in the target audience, to incite them to follow the brand, and then return to watch the next video that will be released. They are often launched through several media channels on platforms like YouTube or Instagram.