What does a Pre-branding identity document include?
A pre-branding identity document is a fundamental pre-phase marketing strategy created by Relevance to explore and define what is at a company’s core. Relevance will dig under the surface of your brand, revealing the brand psychology and who your customers are. These marketing efforts include discovering a brand’s manifesto, vision, key competitors, archetypes, and personas.
At Relevance, we specialise in luxury brands and have over a decade of experience helping businesses reach an ultra-high-net-worth audience. As a full-service agency, we can find a tailor-made solution to suit your needs, whether you require a niche request or a full digital strategy.
Why you should go through this process
Successful luxury brands must truly understand who they are and have a clear vision of what makes them unique enough to differentiate themselves from competitors and to create consistent brand experiences that resonate with their audience at every touchpoint.
A pre-branding identity document is an essential pre-phase marketing tool for any luxury brand looking to stand out in a highly competitive and often saturated market. As the embodiment of almost everything your brand is and does, this document explores and defines what is at a company’s core and positions them in its market.
What it includes
Before undertaking any branding work, our in-house team of specialists will conduct an extensive discovery session to uncover your brand’s identity and core values.
Relevance will define a clear and direct manifesto, vision, and archetypes that align perfectly with your brand’s vision and goals. This will help to give the brand purpose and describe to your audience what you stand for and what you intend to strive towards.
Using our data about UHNWIs, our profiling experts will define your target audience by carefully creating unique personas that perfectly match your brand. The pre-branding identity document will focus on their demographics, psychographics, communication behaviours and media use, including everything from their lifestyles and spending habits to their education and business profiles. This will help deliver more tailored messaging that resonates with your target audience, leading to longer-lasting and stronger connections.
Our branding team will begin the project by utilising the results from the pre-branding identity doucment, providing consistency and quality across every touchpoint, both online and offline, and our digital marketing team can use these personas to create tailored digital marketing strategies that captivate your target audience, creating experiences that will keep your clients loyal to your brand.
How it will help you with your branding and digital marketing
The pre-branding identity document will help our different experts to create their strategies for you.
Creating a pre-branding identity is an essential preliminary tool for any luxury brand embarking on a branding exercise. It will help our branding experts to convey a cohesive tone of voice and build a relevant visual identity to create an emotional connection with its target audience and a relationship as exciting as it is fulfilling.
From copywriting to social media posts, the brand manifesto and vision will instruct the messaging and tone of your brand. Understanding who your clientele is, what they do and what they are looking for in terms of your products will enable you to curate targeted content with the right tone of voice, creating a solid and trustworthy bond with discerning UHNW customers.
Similarly, our PPC specialists looking at the tailored personas will be able to create effective targeted adverts that resonate with your highly specific and carefully curated audience, ensuring that they can rely on the quality of the experience of the brand’s promise and products.
The above are just a few examples of how pre-branding identity can benefit marketing, but it is an essential step for any marketing campaign.
Establishing a pre-branding identity is about crafting a personality that amplifies the core elements of your brand’s DNA. As one of the most crucial marketing tools for your business’s future, our specialists will work closely with you to define your brand’s values and pinpoint its true identity before working on your branding or digital marketing. Please get in touch today to learn more about our pre-branding identity service.