What is online Reputation Management?
Online Reputation Management is the proactive measure of managing and influencing what information about your brand is readily available to internet users in search results. While the internet is a great communication tool, it can very quickly become a challenge to manage.
Mastering your online reputation is becoming increasingly important for brands as they do not control what information is posted about them and there are few formal remedies to take down information once it is posted.
Protecting your online reputation consists first of all of being informed of the information circulating on the internet concerning your brand. This is done through ongoing monitoring work.
If negative information circulates, active management of its online reputation is recommended. It is a technique that aims to manage and influence the visibility of information published online.
This can be managed in a variety of ways, from focusing on SERP (search engine results page) and keyword performance to finding opportunities to improve rankings of positive content and bowl down negative search results. Our online Reputation Management service is a key practice to presenting your brand in the best possible light.
Relevance is a leader in multilingual SEO and advertising. For over a decade, we have provided luxury businesses with a one-stop SEO solution, including running multilingual marketing campaigns, optimising websites for multiple languages and search engines, monitoring internet mentions, and maintaining a favourable presentation in web searches.
The Importance of Online Reputation Management
Marketing in the luxury industry requires brands to have a seriously reputable brand image with a positive web presence in Google searches. With your online reputation being the most critical aspect of your brand, it is little surprise that according to Forbes, 97% of business owners say online Reputation Management is vital to their marketing strategy.
A poor online reputation can lead to a loss of brand value and search traffic, directly impacting profitability. With the amount of attention that goes into making a brand and website perform at its best, your brand is an investment that should be protected.
The Relevance Process
At Relevance, the objective of our online Reputation Management service is to shape and control the narrative around your brand. Our actions include strategic monitoring, reverse SEO, digital Public Relations and community management. These targeted actions aim to control the visibility and information identified by search engines of your brand.
Monitoring your brand is undoubtedly the foundation of any brand reputation management strategy. To better check your online presence, it is essential to use one or more professional monitoring tools that allow you to monitor your brand image.
We use monitoring tools to receive alerts such as Google Alerts or Mentions or paid tools.
By activating reverse SEO techniques, we will seek to move the pages that damage the reputation of our customers in the search engines. To do this, we optimise the results of other pages close to the position of the one we are trying to downgrade. It is, therefore, a question of using classic SEO techniques to distance the results from unwanted web pages.
We will also set up digital PR campaigns aimed at lowering negative links from search results by publishing content-rich articles that will improve traffic to your website (backlinking).
Our online reputation management experts will know how to improve the overall potential of your website by selecting the keywords to obtain the best possible positioning on search engines. Our goal is to increase the overall quality of links that drive traffic to your site, and the SEO tools we have access to will allow us to measure this metric.
To shift the focus from negative news to positive news, we will take control of the narrative through digital PR and direct media buys. We have built strong relationships with global media outlets such as The Economist, Bloomberg, Reuters and the WSJ and have experience in crafting global media campaigns. Authoritative and well-written articles will address critics, provide trustworthy information and promote positive news about the company. These articles will then be published on highly reputable international online media used by your audience.
Finally, we will increase your brand’s presence on all media inventory. These will include social media accounts, images, articles and videos.
While we understand that you may want information removed from the internet, Relevance, as a digital marketing agency, cannot provide legal advice or remove content from the internet.
At Relevance, your business is our biggest priority, and we understand how important Google search results are. With over a decade of online Reputation Management experience, our specialists can create a highly effective online Reputation Management plan that answers all your SEO challenges. If you would like to learn more about our Reputation Management services or require our expertise in digital marketing, please get in touch with Relevance today