WHAT IS THE PURPOSE OF ATTRACTING VISITORS ON A WEBSITE, IF THEY REMAIN UNKNOWN?
An integrated Marketing Automation solution distinguishes returning visitors from new ones, identifying their interests and patterns on your website. This opens the possibility of instantly segmenting leads to identify those which have a genuine interest in your products and services.
A Customer Relationship Management (CRM) is a platform for building relationships with website visitors and leads; by connecting with the marketing automation solution, it identifies visitors turning them into contacts, managing sales activities and targeted marketing actions.
Relevance has an in-house team of senior CRM & Marketing Automation specialists, able to offer cutting edge solutions for your business in full compliance of GDPR and CAN-SPAM. Relevance is a certified HubSpot Partner; we offer CRM & Marketing Automation integrations, training and management services globally, covering several solutions such as Salesforce, Microsoft Dynamics 365 & Click Dimensions, Automate.io, Pipedrive, Zoho, and Sugar CRMs.
Forms, automated replies, personalisations, and chatbots provide a more personal and tailored service to customers, whilst at the same time supplying valuable information on the website’s visitors.
By optimising your website and directing visitors to specific pages relevant to your products and services, it is now possible to identify relevant leads from total traffic, thus streamlining your sales pipeline, keep customer data organized and searchable, and continuously fine-tune your marketing.
Inbound marketing is about creating valuable experiences that have a positive impact on your website visitors. The key to an effective inbound strategy lies in attracting prospects to your website through relevant and helpful content. Once prospects are on the website, you engage them using conversational tools like forms, email, chat, and by promising continued value throughout the experience they have on your website.
Inbound marketing means not needing to fight for potential customers’ attention. By creating content designed to address the needs of ideal customers, you attract qualified prospects and build credibility for your business.
Effective lead generation does not just happen. It is a mixture that includes Audience definition, persona identification, automation, a website’s behaviour flow, call-to-actions and finally incorporating a company’s existing intelligence so it becomes an integral part of these tools.
Relevance has perfected the art of implementing lead generation for many luxury brands in several market niches, showing clear Return on Investments (ROI).
In luxury marketing, there is a lot of noise. Why? Many people love luxury but seldom can afford it. Our intelligence and state-of-the-art solutions allow us to break through the noise, targeting real buyers and their entourage.