Each year, the impact of artificial intelligence, mobile and video on online and digital marketing continues to grow, and with that comes a range of solutions and challenges. This week’s Relevance countdown of Moz’s Top 10 brings you the latest info from these new tools and how to get the best out of them for your business. Stay up to speed with the latest digital marketing news to maximise your online activity.
1. How to get the most out of Log Files
Powerful but underutilised, Log Files are a valuable way to find crawling issues and gain priceless insights into your website. Keep reading to explore 22 different ways of analysing them using the log file analyser.
2. Psst, here’s 7 secrets of successful video marketing
Incredibly, experts believe that video will account for half of all shared content online by 2020, meaning that brands must understand it inside out if they’re to thrive in the future. Take a look at these 7 tips to get ahead of your competition.
3. Image search just got smarter
Google recently introduced featured products within image search to help people find items similar to those in the lifestyle images that inspire them. Handbags, sunglasses, and shoes are the will be displayed to the user with other apparel and home & garden categories in the coming month. Read on to find out more.
4. The results of the 2017 local search ranking factors survey
The search ranking factor survey is the go-to resource for helping businesses and digital marketers understand what drives local search results and what they should focus on to increase rankings. It’s an absolute must-read for everyone in SEO.
5. How Youtube can catapult you to the top of Google
Eric and Mark of the Here’s Why Youtube channel explain how featured snippets – a highlighted box at the top of Google’s results containing an answer or partial answer to the user’s query – can be taken from the description field of a video. This could be a big breakthrough for many of you out there, so take the five minutes twenty-six seconds to watch their entertaining explanation film.
6. Is there a sinister side to AI?
AI is now being used across everything from medical care to cars but as they smarter and smarter, one question remains to be answered: if computers think for themselves who are they accountable to? This fascination MIT technology review explores just that.
7. Getting a keyword advantage
Brace yourself for an in-depth approach to finding the keywords that will help your brand in the increasingly competitive SEO battle for attention. It comes complete with charts, graphs, films and very useful pro tips. Your rivals will be reading it, so you should too.
8. Google joins the fight against fake news
Thanks to Russia’s aggressive involvement in global politics, fake news has been without a doubt the buzzword of 2017. But search giant Google is attempting to stem the flow by taking its ‘fact check’ option global. Will it work? Read on to find out.
9. AI just made your phone’s web experience more personal
Google’s new AI doesn’t talk to the cloud. Instead, its new training procedure will take advantage of your smartphone’s processing powers and use your personal computer to generate results and improve its apps with AI powers. Sound complicated? Learn more by following the link.
10. The SEO checklist for launching your new website
This week’s Whiteboard Friday contains a comprehensive checklist of everything you should be double, triple checking before you press the launch button. As always Rand Fishkin breaks everything down into an entertaining and easy to understand list to help you out. What would we do without him?