Relevance top 10

Relevance SEO Top 10 – 13th March 2017

Much like the political climate, 2017 is proving to be a whirlwind of a year for SEO. Google’s unpredictability and the range of options available to clients mean that we have to understand our industry better than ever. Find out more with Relevance’s review of the Moz Top 10.

1. What 1.3m Youtube videos teaches you about SEO

With video set to play an increasingly important role in customer retention in the years ahead, you need to make sure your brand is content ready. Learn how to prepare in this fascinating Backlinko article.

2. Not all bad stats are bad

A single data set won’t give you all the insights you need. It takes context, insight and open-mindedness to get the full picture. Amy Wilson of Built Visible explains why.

3. Creating content that keeps on giving

It’s easy to make content that gets picked up and used by other sites according to Moz’s very own Kerry Jones. To make sure your brand is earning links even after you stop promoting it, read on.

4. High bounce rate for your Amp page?

Amp pages are all the rage at the moment but they can throw up some pretty confusing figures every now and then. Christian Olivieira did some digging into his own stats and passes his learning on to you in this handy breakdown. A must read.

5. 67 ways to search in Google

To fully make the most of all SEO opportunities, one must first understand exactly how Google works. Learn how to go above and beyond the usual options into Yoda-esque territory in this easy-to-read article.

6. What is the web page sweet spot?

How many web pages should you have? Probably not as many as you think. Google’s sweeping changes to search since 2010 now means that bigger isn’t necessarily better. Find out why.

7. Is your site friction free?

Consumers are demanding a faster and faster mobile experience but how doers your site stack up to their expectations? Take a look at this insightful think with Google blog post and find out.

8. Moving from consideration to conversion

Getting people from one side of the funnel down to the other takes content tailored to their needs and mindset. Don’t forget the middle of the funnel, says Katie Shieder at Buzzsumo.

9. Time to replace Google Site search?

In short, yes. SEO bloggers have noticed that rival companies are appearing in the Google search on their site and we just can’t be having that now can we? But don’t worry – there are other options.

10. Whiteboard Friday: how bots and humans experience the web differently

Dr Pete, our friendly neighbourhood marketing scientist over at Moz, talks us through 301s, 302s and canonicals to answer the question: aren’t they just all the same?

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