{"id":783,"date":"2015-03-05T10:54:46","date_gmt":"2015-03-05T09:54:46","guid":{"rendered":"https:\/\/relevance.digital\/2015\/03\/05\/new-google-ranking-signal-of-mobile-friendliness\/"},"modified":"2023-08-11T08:46:08","modified_gmt":"2023-08-11T06:46:08","slug":"%d0%bd%d0%be%d0%b2%d1%8b%d0%b9-%d1%81%d0%b8%d0%b3%d0%bd%d0%b0%d0%bb-%d1%80%d0%b0%d0%bd%d0%b6%d0%b8%d1%80%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f-google-%d0%b4%d1%80%d1%83%d0%b6%d0%b5%d1%81%d1%82%d0%b2","status":"publish","type":"post","link":"https:\/\/relevance.digital\/ru\/new-google-ranking-signal-of-mobile-friendliness\/","title":{"rendered":"\u041d\u043e\u0432\u044b\u0439 \u0441\u0438\u0433\u043d\u0430\u043b \u0440\u0430\u043d\u0436\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f Google - \"\u0443\u0434\u043e\u0431\u0441\u0442\u0432\u043e \u0434\u043b\u044f \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\""},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"line-height: 115%;\">Google recently announced that <\/span><span style=\"line-height: 115%;\">a <a href=\"..\/Services\/Mobile\/\">website\u2019s \u201c<strong>mobile-friendliness<\/strong>\u201d<\/a> will be taken into consideration as a \u201csignificant\u201d new ranking signal <strong>from April 21 onwards<\/strong>; thus it gives you less than 2 months to optimise your website to make it mobile-friendly. <strong>All languages<\/strong> worldwide will be affected by this update. <\/span><\/p>\n<p> <!--more--><\/p>\n<p style=\"text-align: justify;\"><span style=\"line-height: 115%;\"><\/span><span style=\"line-height: 115%;\">Official figures recently released revealed that <\/span>more people used smartphones to search than desktop computers in 2014<span style=\"line-height: 115%;\">. As a consequence of this increase in mobile traffic, Google is adapting its algorithms in order for users to be able to access relevant, high quality content more easily on their mobiles to enhance user experience. Google\u2019s John Mueller defines a \u2018mobile-friendly\u2019 website as \u201c<span class=\"st\">[\u2026]<\/span><i> one that you can easily read &amp; use on a smartphone, by only having to scroll up or down.\u201d<\/i><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"line-height: 115%;\">This is the first time that Google has announced a starting date for its algorithm changes. As Google calls this update \u201c<strong>significant<\/strong>\u201d it will probably require a great deal of careful attention to conform to the web browser\u2019s new guidelines. Since this change will be enforced in less than 2 months, here are the main recommendations that Google advises for optimising your website accordingly:<\/span><\/p>\n<ul>\n<li><span style=\"line-height: 115%;\">Refrain from using <strong>software that is not common<\/strong> on mobile devices, as this might lead to error messages in your mobile search results.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong><span style=\"line-height: 115%;\">Match text sizes to the screen<\/span><\/strong><span style=\"line-height: 115%;\"> in order to prevent users from having to zoom in on content and spare consumers from having to scroll horizontally. Remember to place links far enough apart for users to tap the correct one without difficulty.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"line-height: 115%;\">Use the new \u201c<strong>mobile<\/strong> <strong>usability<\/strong> <strong>tracking<\/strong>\u201d from Google Webmaster Tools to check on your progress and find areas for improvement.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u041d\u0435\u0434\u0430\u0432\u043d\u043e Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b, \u0447\u0442\u043e \u0441 21 \u0430\u043f\u0440\u0435\u043b\u044f \"\u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u044c\" \u0441\u0430\u0439\u0442\u0430 \u0431\u0443\u0434\u0435\u0442 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c\u0441\u044f \u043a\u0430\u043a \"\u0432\u0430\u0436\u043d\u044b\u0439\" \u043d\u043e\u0432\u044b\u0439 \u0441\u0438\u0433\u043d\u0430\u043b \u0440\u0430\u043d\u0436\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f; \u0442\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u044d\u0442\u043e \u0434\u0430\u0435\u0442...<\/p>","protected":false},"author":38,"featured_media":784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2],"tags":[334,335],"class_list":["post-783","post","type-post","status-publish","format-standard","has-post-thumbnail","category-digital-marketing-news","tag-mobile-friendliness","tag-new-google-ranking-signal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Google Ranking Signal of \u201cMobile-Friendliness\u201d<\/title>\n<meta name=\"description\" content=\"Google announced that a website\u2019s \u201cmobile-friendliness\u201d will be taken into consideration as one \u201csignificant\u201d new ranking signal from April 21 onwards.\" \/>\n<meta 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