Маркетинг WhatsApp
Our WhatsApp Marketing Services
WhatsApp is an exciting way to engage with new customers offering incredible results compared to traditional marketing tactics, including a 98% open rate compared to 20% for email and an impressive click-through rate of 50% compared to email’s 2.5%. With more than 2 billion users, a WhatsApp marketing strategy is now paramount for luxury brands.
With over 15 years of experience in digital marketing, we have established ourselves as leaders in crafting sophisticated WhatsApp marketing strategies for luxury brands.
We don’t just send messages—we develop comprehensive WhatsApp marketing campaigns designed to captivate, inspire, and drive business growth.
Our expertise lies in creating personalised, high-impact messages that enhance user engagement and boost conversions.
If you are seeking WhatsApp marketing solutions that align with your luxury brand’s objectives, we would love to collaborate with you. We pride ourselves on surpassing expectations and believe that each campaign should be as unique as the luxury brand it represents.
Why Choose Relevance for Your WhatsApp Marketing Needs?
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CUSTOMISED MESSAGING
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HIGH ENGAGEMENT RATES
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REAL-TIME CUSTOMER INTERACTIONS
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PERSONALISED CONTENT DELIVERY
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INTEGRATED ANALYTICS
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MULTILINGUAL SUPPORT
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ROBUST SECURITY
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BRAND CONSISTENCY
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INTERACTIVE MEDIA CAPABILITIES
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EXPERIENCE WITH HIGH-NET-WORTH INDIVIDUALS (HNWIs) & ULTRA-HIGH-NET-WORTH INDIVIDUALS (UHNWIs)
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OVER A DECADE OF LUXURY MARKETING EXPERTISE
360° WhatsApp Marketing Offerings
As part of our comprehensive marketing services, we integrate User Experience (UX) and Customer Relationship Management (CRM). Our UX experts create intuitive user journeys that enhance the overall success of your campaigns. Once your messages captivate and engage users, we use CRM to automate and organise essential aspects of your luxury brand. By utilising business analytics, customer data, and sales processes, we streamline your business operations.
The Power of WhatsApp Marketing
The WhatsApp platform reaches 2 billion users, with an estimated 1 billion users connecting their business platform to WhatsApp. According to a study from Kantar, an estimated 66% of survey respondents said they are more likely to purchase from a business with a WhatsApp account.
Superior Engagement Compared to Email
WhatsApp has superior engagement rates to traditional email, including:
- A 98% open rate compared to 20% for email
- An impressive click-through rate of 50% compared to 2.5% for email
- An ROI of $90 for each dollar invested. This long-term investment proves superior in results to traditional email campaigns with an average ROI of $36 for each dollar invested.
As an additional incentive to new users, WhatsApp business accounts can easily be integrated with pre-existing accounts from Meta Business (Facebook).
WhatsApp Integration with HubSpot CRM
As HubSpot partners, we leverage the powerful integration of WhatsApp with HubSpot’s CRM platform. This integration allows customer service and marketing teams to track all customer interactions in one place without missing a message. Multi-channel customer messaging can become inefficient and time-consuming for teams to track, so HubSpot seeks to make it easier for businesses to effectively communicate with customers. Businesses are eager to learn about the most effective ways to retain customers and attract new customers. WhatsApp and HubSpot integration make it easier for businesses to meet new and potential customers in a place where ease and convenience reign supreme.
Conversions API for Enhanced Business Messaging
Conversions API is now available for business messaging, allowing users to connect data from WhatsApp, Messenger, and soon Instagram, to power Click to Message ads. This tool consolidates data from users’ website, appstore, or messages into one place, empowering businesses to make informed marketing decisions. By combining data from various sources, Conversions API offers improved measurement intelligence, helping users understand performance and optimise ads effectively.
The Benefits of WhatsApp Marketing for Luxury Brands
WhatsApp marketing allows luxury brands to reflect their exclusive brand identity, setting them apart from competitors. Here are the advantages of a tailored WhatsApp marketing strategy compared to generic messaging solutions:
Personalised Communication
WhatsApp marketing enables the delivery of personalised messages, interactive content, and unique functionalities that resonate with your luxury brand’s aesthetics.
High Engagement Rates
Custom campaigns can incorporate interactive elements like product showcases, virtual tours, and multimedia content that engage luxury consumers compellingly.
Real-Time Customer Interactions
Luxury consumers demand immediate and personalised interactions. WhatsApp marketing ensures real-time engagement, providing exceptional customer experiences across devices.
Flexibility and Scalability
Custom campaigns are built to accommodate growth and evolving trends. With our hands-on marketing process, your campaigns can easily be updated to incorporate new features, expand product lines, or target new demographics.
The Future of WhatsApp Marketing
WhatsApp boasts the unique selling point of fostering a simple and easy-to-use platform for users to communicate and create new communities. Users can go beyond plain text and add emojis, gifs, photos, polls, and calendar events in-order-to foster engagement with other users. These interactive features allow businesses to showcase product details and direct purchase links, create appointments, and request more information. The simplicity of the WhatsApp user interface will allow businesses to communicate with customers quicker than ever before.
Brand Storytelling with WhatsApp
Storytelling has grown as a trend in the world of B2C sales, so businesses will be able to use WhatsApp to enhance their brand storytelling. High-quality photo and video, infographics, and audio messaging will allow businesses to showcase their USP’s on a streamlined social platform.
WhatsApp’s Potential as a Super App
WeChat is known as a super app, boasting around 1.2 billion monthly users. The app allows users to message, shop, pay, and share locations, among other features. 1 billion of WeChat’s users are based in China, so integrating WeChat marketing with CRM is essential for companies conducting business in Asia. WhatsApp is more popular with western users, notably because it is banned in China. Although WeChat is superior to WhatsApp in terms of functionality, it lacks the end-to-end encryption and privacy that has made WhatsApp so popular in the west. WhatsApp can learn a lot from WeChat’s user experience, as the app has found a way to retain users for even longer by adding so many essential features. By mimicking WeChat’s plethora of features and integrated user experience, while also maintaining high standards of privacy, WhatsApp has the potential to be the next big super app.
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