While visiting the FLIBS 2011 Rumble Romagnoli, CEO Relevance Web Marketing, had the opportunity to meet up with one of the most experienced rental businessmen in the US. Peter Collar is an expert on luxury rentals, and you will not find anyone more knowledgeable on the subject. If you are looking for a luxury holiday in the Caribbean, it is doubtful you will find a nicer set of properties.
Peter Collard has been running the Villa Report and Villa Leisure for the last 50 years. Having grown up in Jamaica during his childhood and then going to school in Switzerland, Peter invented the ‘villa holiday’ in the Caribbean; he also worked in Europe.
With an eye for unique quality and stunning house photography, Peter became famous organising villa holidays for the Beatles and the Stones. Editor of the Villa Report, Peter Collard and Villa Leisure became THE authority on villas and villa holidays in the 70s through the 90s. Then came the internet!
Unfortunately for the rest of the world the internet drowned out Villa Leisure with everybody using Google and social media to find a villa bargain. However, Peter agrees that many of his customers come back to him because people searching for villas became confused owing to the choice on the internet. Relevance Web Marketing has been employed by Villa Leisure to increase sales and promote a smoking villa giant that was left behind in the 20th Century – watch this space.
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