While most businesses are subject to seasonal fluctuations, the world of SEO doesn’t stop. In this Relevance Web’s summary of Moz’s top 10, we bring you content clean up advice, important but undervalued business intel and the latest and greatest UX information. Read on to keep up.
1. Google Keyword Planner plays up
Every SEO marketer’s favourite tool has been misbehaving lately, with people venting their anger and bemusement across social media. Read Ginny Marvin’s explanation to find out what’s been going on.
2. Surprising Enterprise Search Marketing Survey results
Natalie Beach sums up a survey that involved 500 marketing professionals and search thought leaders. It’s absolutely full of SEO gems to help you stay ahead of the curve.
3. 10 examples of fresh content influencing search rankings
Back in 2011 Moz’s Cyrus Shepard wrote a popular post about SEO “Freshness Factors”. This new updated version contains even more info with added easy-to-understand illustrations. Don’t miss out.
4. Google introduces local ads for local businesses
Google announced this week that change was coming. Now it’s finally arrived. Search marketing expert and renowned speaker, Jennifer Slegg, talks us through the interesting new ad format and explains how it affects your business. A must-read.
5. 7 tips to make summer holidays more profitable for your local business
The holidays are here and that means big opportunities for local businesses everywhere. Read these handy hints to make sure that you’re making the most of the holidaymakers in your area.
6. Time to clean up your content
Duplicate content can confuse Google and ruin your rankings, but don’t worry; blogging expert Michiel Heijmens shows you how to find it and take care of it. Read on to get organised.
Ever heard of ‘long tail keywords’? No? Well Jo Cameron tells us everything we need to know and explains how they can help propel you to the all important top spots in Google’s results. Keep reading to learn all about it.
Self confessed UX geek, Armen Ghazarian, explains what journey maps are and how they can help you create consistent UX across all your channels. Get all the insight you need right here.
9. Hamburger menus are eating your UX metrics
Discoverability is cut almost in half by hiding a website’s main navigation. Understand why and make sure you’re not making these common mistakes in this extremely interesting study.
Fortune.com’s resident tech expert John Roberts examines what happened when the American Supreme Court used a shortened Google link in their evidence. A very interesting and important article to read.