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Relevance Secures Continued Collaboration with Absolute World Group


Digital Account Director, Gillon Hunter was invited out to the Absolute board meeting in Spain this summer for talks regarding progress, and to propose the new contract which was up for renewal.

After a successful board meeting, Absolute’s Global Director of Brand Development – Charlotte Rose Melsom commented, “As a leading resort developer and vacation ownership brand in Asia, the Absolute World Group has a great volume of holiday and lifestyle related content which has become incredibly well optimised over the last couple of years. Our work with Gillon Hunter and the team at Relevance Web Marketing has allowed us a much stronger position in search results and ensures our prospective guests are a little closer to the holiday of their dreams. Myself and my team are delighted to be continuing our great relationship with Relevance for a second year and seeing further fantastic results.

The Relevance team works hard to retain Absolute World Group for a second year

Gillon later stated, “Client retention is key for us. We always go out of our way to exceed expectations and ensure we are delivering the highest possible standards. Our staff are trained not only in SEO and online marketing, but also on all aspects of customer service. For me, the goal is always to ensure our clients are happy with our services and that they want to re-sign once their contract expires.”

The new contract includes many elements of SEO, SEM and PPC, as well as brand management and PR. Absolute have decided to empower Relevance to carry out even more services than during the first year of collaboration.

Established in 1998, Absolute World Group has grown strategically to become one of Asia’s leading and multi award-winning lifestyle property developers, resorts and hotels operators, vacation club and shared ownership companies. Relevance Web Marketing is delighted to be part of this growth and the driving force for marketing the company online.


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