Relevance has now exceeded every expectation of a small or boutique digital marketing agency by helping one of its clients develop a custom mobile real estate App on which to promote its real estate opportunities. The App has been released on IOS, and Android, and will allow St Tropez House customers the choice of looking for the latest luxury property on App or on responsive mobile website.
St Tropez House, a real estate company based in the South of France, is one of Relevance’s ongoing clients, having been working with them since 2010 to develop their website, SEO, social and optimised content. Although Relevance works with many luxury real estate clients, this is the first time it has involved in a real estate app-development project.
Real Estate on the French Riviera is among the most exclusive and sought after in the world. So, to compete with the many other real estate companies in the South of France, St Tropez House felt it was essential to do everything possible to stay ahead in the digital age, and this involved giving their customers another easy way to browse properties: through a real estate App.
The St Tropez House App essentially does everything the website does to help users browse and select properties, but its main advantage over the website is that it facilitates the user’s ability to browse villas on-the-go.
Like most real estate Apps, the St Tropez House app is free and available for iOS and Android users, meaning that many of St Tropez House’s returning clients will be able to view properties through another avenue. The App comes in English, which given the fact that most home-hunters on the French Riviera are holiday-goers or expats, ensures the property-finding process is more accessible to the foreign market.
With over 300 stunning villas available for holiday rentals or sale, the App offers filters to help you find the perfect property for your stay. You can filter by ‘Sale’ or ‘Rent’, your preferred location, the number of bedrooms you would like, and your budget. It is also possible to select a villa based on its style or design, and other amenities such as its proximity to the beach, and whether it has sea views. Of course, for any more detailed requirements it is possible to contact St Tropez House directly, through its real estate App.
The App is simplistic in its design, ensuring easy navigation even for those less tech-savvy amongst us. Each property listing features beautiful images and sometimes videos, to help give users the best idea of what to expect from a villa with St Tropez House. There is also a section with special deals on certain villas, helping users find the best villa for the best price.
The expectation of mobility is increasingly common among consumers, and this is the same for real estate and holiday letting agencies. Whilst there has been recent speculation that not having a mobile-friendly website means less recognition from Google in terms of SEO, it could soon become necessary for many businesses to consider launching an App to promote their products and services.
Certainly, a real estate App functions in the same way as apps do for e-commerce, such as online shopping. It can also help a company stand out when using PPC Campaigns, as ‘Download our Free Mobile App’ often features as a call-out option which displays a link below your ad text, sending users to the App Store or automatically downloading your App.
So, in a time where App development is increasingly becoming integrated into digital marketing, and has been proven to have a disruptive effect for the real estate industry, Relevance is especially proud to have been involved in this successful project for our client.
You can download the St Tropez House App from iTunes here and for Android here. Let the luxury digital marketing consultants at Relevance know what you think!
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