Lonard

Lonard é uma marca italiana de relógios de luxo fundada na Sardenha por Mauro Gilardi e Antonio Scanu, combinando o artesanato italiano com a precisão suíça e japonesa. Inspirado em seus filhos, Lorenzo e Leonardo, o nome da marca reflete suas profundas raízes familiares e sua dedicação à arte atemporal. Todos os relógios Lonard são mecânicos, incorporando a relojoaria tradicional e a elegância duradoura, criados para acompanhar os momentos mais significativos da vida com precisão e estilo.

Os resultados

Estratégia e gerenciamento de RP, Branding, Design de website, Desenvolvimento de website, Estratégia e gerenciamento de RP digital, Estratégia e gerenciamento de publicidade paga, Desenvolvimento de marca, Redação, Mídia social paga, Estratégia e gerenciamento de SEO

Built Lonard’s luxury brand and full digital ecosystem, including branding, website, SEO, PR, and social strategy.

Launched Lonard’s new watch model with a targeted PR campaign.

Secured major media coverage in Luxury Lifestyle, L’Officiel Monaco, Open PR, Tutto Anelli, and Corriere della Sera.

Positioned Lonard as an emerging luxury watch brand with strong early credibility and international awareness.

Desafio

As a new player in the high-end watch industry, Lonard needed to establish a distinct brand identity, build a digital presence, and generate awareness among discerning luxury consumers. Competing with long-established Swiss maisons, the brand required a strategy that conveyed credibility, craftsmanship, and modern luxury from the outset.

Solução

Relevance partnered with Lonard to develop a comprehensive 360° launch strategy, covering everything from branding to digital performance.

Branding: Defined a visual identity through colour palette, typography, and brand guidelines, supported by a tone of voice and brand story that embodied Italian artistry and precision.
E-commerce Website: Designed and developed a fully optimised Shopify website, blending luxury aesthetics with seamless usability.
Copywriting & SEO: Produced compelling product and brand copy aligned with an initial SEO strategy to strengthen organic visibility.
Digital PR & Backlink Audit: Conducted a full PR audit and launched a targeted outreach campaign to position Lonard within luxury lifestyle and watch publications.
PPC: Implemented Google Ads campaigns focusing on brand awareness and conversion.
Social Media & Community Building: Crafted a tailored content and community growth strategy across Instagram, Facebook, TikTok, and Pinterest to nurture an aspirational and engaged audience.

VER TUDO

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What our clients say

" Working with Relevance has been an inspiring experience for what, at the beginning of our collaboration, was still a young watch startup. "

" Alizé took the time to truly understand our needs, interpret our artisanal heritage, and translate it into a tangible, results-driven strategy.
The team’s professionalism, transparent communication, and attention to detail accelerated both our launch and our overall growth.
With their support, we refined our positioning, messaging, and digital presence in a way that perfectly reflects our brand identity.
The collaboration has been stimulating, trustworthy, and results-oriented. Today, we feel stronger, and our image conveys with clarity the true essence of our brand.
"
Mauro Gilardi - CEO, Lonard Watches