Grupo BR Marine
Grupo BR Marine é uma importante empresa de vendas, fretamento e gerenciamento de super iates sediada na Flórida, com operações em todo o mundo. Fundada e dirigida por Brendan Roney e Ken Bracewell, profissionais experientes em iates, a empresa combina décadas de experiência prática no setor de iates, inclusive como ex-capitães. O BR Marine Group oferece uma gama completa de serviços personalizados, desde a venda e o fretamento de iates até o gerenciamento de projetos de novas construções e soluções personalizadas de gerenciamento de iates, tudo com integridade, transparência e uma paixão inigualável pelo oceano. Combinando conhecimento técnico com uma profunda compreensão do estilo de vida dos iates, a equipe se dedica a ajudar os clientes a concretizar sua visão única da vida no mar.
Os resultados
Branding, Website Design, Website Development, CRM, Email Marketing, Paid Advertising strategy & management, Brand Development, SEO strategy & management
Desafio
BR Marine Group, a leading name in luxury yacht brokerage and management, partnered with Relevance to elevate its digital presence and streamline its operations. To remain competitive in a digital-first luxury market, BR Marine Group needed a strategic partner to redefine its branding, enhance visibility across search platforms, and create a seamless online experience that resonated with its high-net-worth clientele.
Solução
To support BR Marine Group’s growth and establish the brand as a digital leader in the luxury yachting sector, Relevance executed a comprehensive digital transformation. This included a complete rebrand that refined the visual identity and tone of voice, as well as the design and development of a custom WordPress website with seamless CRM integration. Additionally, a robust SEO and PPC strategy was implemented to drive visibility and generate qualified leads. Relevance also enhanced brand visibility and engagement through strategic SEO content creation, monthly newsletters, and blog campaigns targeting long-tail keywords within their niche. Finally, the team provided on-site content and marketing support at major yacht shows such as FLIBS, ensuring consistent brand storytelling and engagement across both digital and real-world touchpoints.
What our clients say
" The enquiry that ultimately led to the sale of LE MONTRACHET came directly from SEO managed by Relevance. "
" It’s a perfect example of how high-intent organic traffic can convert into a major yacht sale. "