Iatismo Bluewater
A Bluewater Yachting tem mais de 30 anos de experiência no mercado, oferecendo uma solução completa de iatismo, com serviços que incluem vendas, fretamento e gerenciamento de iates, além de serviços de tripulação, incluindo treinamento e recrutamento. A empresa buscou suporte de SEO para reforçar sua presença on-line e gerar leads qualificados.
Os resultados
Estratégia e gerenciamento de SEO
Desafio
Recognising the critical importance of online visibility, Bluewater required precise SEO strategies to ensure its presence among UHNWIs seeking luxury yacht services. Specifically, Bluewater wanted to rank highly for ‘luxury yacht charter’.
Bluewater required Relevance’s yacht marketing expertise to help become more visible online and compete with the larger brokerages worldwide. Relevance was tasked with setting the course for its digital marketing, with an SEO strategy, implementation and management to reach new audiences and grow and engage its online community.
Solução
Relevance provided Bluewater Yachting with a holistic digital strategy, incorporating SEO tactics tailored to the UHNW demographic. Our approach involved meticulous segmentation based on affluent locations, interests, and persona characteristics, complemented by strategic funnel sequencing to maximise engagement and conversions.
