{"id":560,"date":"2013-06-24T15:03:16","date_gmt":"2013-06-24T14:03:16","guid":{"rendered":"https:\/\/relevance.digital\/2013\/06\/24\/brazilian-online-marketing-social-media-is-the-key\/"},"modified":"2023-08-10T10:37:16","modified_gmt":"2023-08-10T08:37:16","slug":"brazylijski-marketing-online-media-spolecznosciowe-sa-kluczem","status":"publish","type":"post","link":"https:\/\/relevance.digital\/pl\/brazilian-online-marketing-social-media-is-the-key\/","title":{"rendered":"Brazylijski marketing internetowy: Media spo\u0142eczno\u015bciowe kluczem do sukcesu"},"content":{"rendered":"<p>Brazylia jest ogromnym krajem, pi\u0105tym co do wielko\u015bci na \u015bwiecie i sz\u00f3stym pod wzgl\u0119dem liczby ludno\u015bci. Mo\u017ce to nie by\u0107 zaskakuj\u0105ce, bior\u0105c pod uwag\u0119, \u017ce obejmuje po\u0142ow\u0119 Ameryki Po\u0142udniowej, ale bardziej zaskakuj\u0105cy jest fakt, \u017ce jest to si\u00f3dmy co do wielko\u015bci kraj pod wzgl\u0119dem korzystania z Internetu.<\/p>\n<p><!--more--><\/p>\n<p>Najnowsze dane pokazuj\u0105, \u017ce w kraju tym jest ponad 88 milion\u00f3w u\u017cytkownik\u00f3w Internetu, co stanowi ponad 45% populacji. To sprawia, \u017ce Brazylia jest zdecydowanie wiod\u0105cym rynkiem internetowym w Ameryce \u0141aci\u0144skiej i ma ogromny niewykorzystany potencja\u0142 biznesowy i marketingowy online z du\u017c\u0105 przestrzeni\u0105 do rozwoju.<\/p>\n<p>Media spo\u0142eczno\u015bciowe s\u0105 bardzo popularne w Brazylii, by\u0107 mo\u017ce ze wzgl\u0119du na ich hiper-spo\u0142eczn\u0105 kultur\u0119. Wielu Brazylijczyk\u00f3w zaczyna \u0142\u0105czy\u0107 si\u0119 i korzysta\u0107 z <a href=\"http:\/\/www.relevanceweb.com\/Services\/Online-Marketing\/Social-Media\/Social-Media\" target=\"_blank\" rel=\"noopener\">media spo\u0142eczno\u015bciowe<\/a> coraz wi\u0119cej w ich codziennym \u017cyciu. Statystyki Comscore pokazuj\u0105, \u017ce 97% u\u017cytkownik\u00f3w Internetu w Brazylii korzysta w jakim\u015b stopniu z medi\u00f3w spo\u0142eczno\u015bciowych, a Facebook jest liderem. Ponad 60 milion\u00f3w Brazylijczyk\u00f3w korzysta z Facebooka, co czyni go najwi\u0119kszym rynkiem giganta sieci spo\u0142eczno\u015bciowych pod wzgl\u0119dem liczby u\u017cytkownik\u00f3w poza Stanami Zjednoczonymi. Ju\u017c to mo\u017ce wydawa\u0107 si\u0119 dobr\u0105 wiadomo\u015bci\u0105 dla marketer\u00f3w internetowych, ale jeszcze lepsze jest to, \u017ce badanie przeprowadzone przez grup\u0119 badawcz\u0105 Oh Panel wykaza\u0142o, \u017ce 61,4% Brazylijczyk\u00f3w szuka informacji o produktach na stronach medi\u00f3w spo\u0142eczno\u015bciowych przed zakupem.<\/p>\n<p>Dane dotycz\u0105ce korzystania z Twittera s\u0105 r\u00f3wnie\u017c niezwykle zach\u0119caj\u0105ce z punktu widzenia marketera, poniewa\u017c Brazylia jest najbardziej zaanga\u017cowan\u0105 publiczno\u015bci\u0105 na Twitterze na \u015bwiecie. Korzystanie z Twittera w Brazylii gwa\u0142townie wzros\u0142o od czasu wydania hiszpa\u0144skiej wersji serwisu pod koniec 2009 roku i, podobnie jak w przypadku Facebooka, jest to obecnie drugi co do wielko\u015bci globalny rynek dla Twittera po Stanach Zjednoczonych.<\/p>\n<p>Podczas planowania <a href=\"http:\/\/www.relevanceweb.com\/Services\/Online-Marketing\/\" target=\"_blank\" rel=\"noopener\">Strategia marketingowa online<\/a> dla portugalskiej lub po\u0142udniowoameryka\u0144skiej publiczno\u015bci, warto skupi\u0107 si\u0119 na Brazylii, a w szczeg\u00f3lno\u015bci na mediach spo\u0142eczno\u015bciowych. Je\u015bli plan cyfrowy zostanie skutecznie wdro\u017cony, istnieje potencja\u0142, aby czerpa\u0107 korzy\u015bci ze znacznego zwrotu z inwestycji z tej stale rozwijaj\u0105cej si\u0119 spo\u0142eczno\u015bci online.<\/p>","protected":false},"excerpt":{"rendered":"<p>Brazylia to ogromny kraj, pi\u0105ty co do wielko\u015bci na \u015bwiecie i sz\u00f3sty pod wzgl\u0119dem liczby ludno\u015bci. Mo\u017ce to nie by\u0107 zaskakuj\u0105ce, bior\u0105c pod uwag\u0119...<\/p>","protected":false},"author":38,"featured_media":561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2],"tags":[23,31,170,214],"class_list":["post-560","post","type-post","status-publish","format-standard","has-post-thumbnail","category-digital-marketing-news","tag-social-media","tag-online-marketing","tag-international-seo","tag-brazilian-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brazilian Online Marketing: Social Media is the Key<\/title>\n<meta name=\"description\" content=\"Brazil is by far the leading Latin American internet market and has huge untapped business and online marketing potential.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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