{"id":2866,"date":"2018-11-13T11:48:51","date_gmt":"2018-11-13T11:48:51","guid":{"rendered":"https:\/\/relevance.digital\/?p=2866"},"modified":"2023-08-10T11:50:16","modified_gmt":"2023-08-10T09:50:16","slug":"relevance-seo-top-ten-listopad-2018","status":"publish","type":"post","link":"https:\/\/relevance.digital\/pl\/relevance-seo-top-ten-november-2018\/","title":{"rendered":"Relevance SEO Top Ten - 13 listopada 2018 r."},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Witamy w najnowszym <\/span><span style=\"font-weight: 400;\">Trafno\u015b\u0107 SEO <\/span><span style=\"font-weight: 400;\">odliczanie Top 10 Moz. Dla ka\u017cdego, kto wci\u0105\u017c nie jest pewien analizy plik\u00f3w dziennika i ci\u0105gle zmieniaj\u0105cego si\u0119 algorytmu Google, ten post jest niezb\u0119dn\u0105 lektur\u0105. Zapoznaj si\u0119 z najnowszymi informacjami <\/span><span style=\"font-weight: 400;\">Wskaz\u00f3wki SEO<\/span><span style=\"font-weight: 400;\">Od upiornej halloweenowej aktualizacji rankingu Google po ponowne rozpalenie pasji do optymalizacji. Ta edycja Top 10 Moz pomo\u017ce ci r\u00f3wnie\u017c sta\u0107 si\u0119 profesjonalist\u0105 w przyjaznej dla SEO paginacji i obs\u0142udze klienta. <\/span><\/p>\n<p><!--more--><\/p>\n<h2><b>Wskaz\u00f3wki SEO dotycz\u0105ce trafno\u015bci<\/b><b>: Najnowsze informacje od Moz<\/b><\/h2>\n<p>&nbsp;<\/p>\n<h3><b>1. <\/b><a href=\"https:\/\/www.seroundtable.com\/google-halloween-search-ranking-update-26613.html\" target=\"_blank\" rel=\"noopener\"><b>Halloweenowa aktualizacja rankingu Google<\/b><\/a><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Po Halloween niekt\u00f3rzy cz\u0142onkowie spo\u0142eczno\u015bci SEO zacz\u0119li narzeka\u0107 na znacz\u0105ce zmiany w rankingu wynik\u00f3w wyszukiwania Google. Ludzie zauwa\u017cyli zmiany w swoich rankingach i \u015bledzonych wynikach wyszukiwania, kt\u00f3re przypisywali aktualizacji algorytmu Google w noc Halloween. Barry Schwartz uwa\u017ca, \u017ce jest to albo aktualizacja ukierunkowana na nisz\u0119, kt\u00f3ra mia\u0142a miejsce wcze\u015bnie, albo ograniczony kr\u00f3tki test. Co\u015b si\u0119 wydarzy\u0142o w nocy, ale tylko czas poka\u017ce, co to by\u0142o. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>2. <\/b><a href=\"https:\/\/moz.com\/relevance\/log-file-analysis\" target=\"_blank\" rel=\"noopener\"><b>Analiza plik\u00f3w dziennika dla pocz\u0105tkuj\u0105cych<\/b><\/a><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Czy kiedykolwiek zastanawia\u0142e\u015b si\u0119, co Googlebot robi na Twojej stronie? Britney Muller z Moz prowadzi nas przez trzy podstawowe obszary analizy plik\u00f3w dziennika: rodzaje dziennik\u00f3w, kt\u00f3re mo\u017cesz zobaczy\u0107 i co oznaczaj\u0105 te informacje, jak analizowa\u0107 te dane i wreszcie, jak wykorzysta\u0107 te spostrze\u017cenia do optymalizacji witryny.<\/span><\/p>\n<p><a href=\"https:\/\/relevance.digital\/wp-content\/uploads\/2018\/11\/Server-log-file.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2873\" src=\"https:\/\/relevance.digital\/wp-content\/uploads\/2018\/11\/Server-log-file-300x169.jpg\" alt=\"Pomieszczenie serwer\u00f3w hostuj\u0105cych strony internetowe. Plik dziennika jest tworzony i utrzymywany automatycznie przez serwer witryny.\" width=\"300\" height=\"169\" srcset=\"https:\/\/relevance.digital\/wp-content\/uploads\/2018\/11\/Server-log-file-300x169.jpg 300w, https:\/\/relevance.digital\/wp-content\/uploads\/2018\/11\/Server-log-file-768x432.jpg 768w, https:\/\/relevance.digital\/wp-content\/uploads\/2018\/11\/Server-log-file.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><b>3. <\/b><a href=\"https:\/\/sparktoro.com\/relevance\/google-ctr-in-2018-paid-organic-no-click-searches\" target=\"_blank\" rel=\"noopener\"><b>CTR Google w 2018 roku: Wyszukiwania bez klikni\u0119\u0107 w g\u00f3r\u0119<\/b><\/a><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Google cz\u0119sto publikuje fragmenty tre\u015bci, aby odpowiedzie\u0107 na zapytania, zanim jeszcze u\u017cytkownicy klikn\u0105 na strony internetowe. Najnowsze dane pokazuj\u0105, \u017ce liczba wyszukiwa\u0144 bez klikni\u0119cia stale ro\u015bnie, podczas gdy organiczne i p\u0142atne CTR cierpi\u0105. To z\u0142a wiadomo\u015b\u0107 dla tw\u00f3rc\u00f3w tre\u015bci, ale co mo\u017cna zrobi\u0107? Wed\u0142ug Randa Fishkina jest to obszar wymagaj\u0105cy kreatywnych rozwi\u0105za\u0144. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>4. <\/b><a href=\"http:\/\/www.thegooglecache.com\/white-hat-seo\/keyword-volume-relational-accuracy\" target=\"_blank\" rel=\"noopener\"><b>Przydatne narz\u0119dzia do mierzenia relacji mi\u0119dzy s\u0142owami kluczowymi<\/b><\/a><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Chocia\u017c istnieje wiele <a href=\"https:\/\/www.relevanceweb.com\/Services\/SEO\/Keyword-Research\" target=\"_blank\" rel=\"noopener\">wyszukiwanie s\u0142\u00f3w kluczowych<\/a> dost\u0119pnych narz\u0119dzi do oceny liczby wyszukiwa\u0144 (Google Adwords Keyword Planner, Traffic Estimator i Google Trends), \u017cadne z nich nie jest precyzyjne. Dlaczego nie spr\u00f3bowa\u0107 przeanalizowa\u0107 relacji mi\u0119dzy s\u0142owami kluczowymi zamiast ich dok\u0142adnej ilo\u015bci? Zapoznaj si\u0119 z tym przydatnym por\u00f3wnaniem, w jaki spos\u00f3b najlepsze narz\u0119dzia SEO mierz\u0105 relacje mi\u0119dzy s\u0142owami kluczowymi. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>5. <\/b><a href=\"https:\/\/www.searchenginejournal.com\/seo-friendly-pagination\/275557\" target=\"_blank\" rel=\"noopener\"><b>Najlepsze praktyki SEO dotycz\u0105ce paginacji<\/b><\/a><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Paginacja witryny jest nieunikniona dla SEO. Nadejdzie czas, gdy Twoja witryna b\u0119dzie musia\u0142a podzieli\u0107 tre\u015b\u0107 na szereg stron sk\u0142adowych, aby <a href=\"https:\/\/www.relevanceweb.com\/Services\/Websites\/\" target=\"_blank\" rel=\"noopener\">poprawi\u0107 UX<\/a>. Ten samouczek eliminuje b\u00f3l zwi\u0105zany z paginacj\u0105 i pozwala szybko upora\u0107 si\u0119 z mitami, rzeczywisto\u015bci\u0105 i zadaniami zwi\u0105zanymi z tym procesem. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>6. <\/b><a href=\"https:\/\/moz.com\/relevance\/local-customer-service-ecosystem-2019\" target=\"_blank\" rel=\"noopener\"><b>Lokalna strategia obs\u0142ugi klienta Moz: Online i Offline<\/b><\/a><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Je\u015bli zastanawiasz si\u0119, jak podnie\u015b\u0107 poziom obs\u0142ugi klienta w nowym roku, zapoznaj si\u0119 z tymi wskaz\u00f3wkami na blogu Moz. Niezb\u0119dna strategia obejmuje zar\u00f3wno obs\u0142ug\u0119 klienta online, jak i offline. Ten przewodnik pomo\u017ce ci zrozumie\u0107, w jaki spos\u00f3b bycie zawsze dost\u0119pnym zasobem zapewni twojej marce lukratywn\u0105 lojalno\u015b\u0107, jednocze\u015bnie unikaj\u0105c typowych barier w obs\u0142udze klienta.<\/span><\/p>\n<p><a href=\"https:\/\/relevance.digital\/wp-content\/uploads\/2018\/11\/Customer-service-tips.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2870\" src=\"https:\/\/relevance.digital\/wp-content\/uploads\/2018\/11\/Customer-service-tips-300x196.jpg\" alt=\"Przeczytaj blog Moz, aby uzyska\u0107 wskaz\u00f3wki dotycz\u0105ce obs\u0142ugi klienta online i offline.\" width=\"300\" height=\"196\" srcset=\"https:\/\/relevance.digital\/wp-content\/uploads\/2018\/11\/Customer-service-tips-300x196.jpg 300w, https:\/\/relevance.digital\/wp-content\/uploads\/2018\/11\/Customer-service-tips-768x502.jpg 768w, https:\/\/relevance.digital\/wp-content\/uploads\/2018\/11\/Customer-service-tips.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><b>7. <\/b><a href=\"https:\/\/relevance.grade.us\/saving-sites-link-building-marie-haynes\" target=\"_blank\" rel=\"noopener\"><b>Badanie zmieniaj\u0105cego si\u0119 algorytmu Google z Marie Haynes<\/b><\/a><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">U\u017cyj tych <\/span><span style=\"font-weight: 400;\">Wskaz\u00f3wki SEO <\/span><span style=\"font-weight: 400;\">aby unikn\u0105\u0107 pu\u0142apek kampanii optymalizacji stron internetowych. Analityk SEO Marie Haynes oferuje wgl\u0105d w ci\u0105gle zmieniaj\u0105cy si\u0119 algorytm Google. Uwa\u017ca ona, \u017ce wszystkie zmiany wprowadzane przez Google do algorytmu s\u0105 powi\u0105zane z wytycznymi Quality Rater. Zapoznaj si\u0119 z artyku\u0142em, aby dowiedzie\u0107 si\u0119 wi\u0119cej. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>8. <\/b><a href=\"http:\/\/www.seobythesea.com\/2018\/10\/how-googles-knowledge-graph-updates-itself-by-answering-questions\" target=\"_blank\" rel=\"noopener\"><b>Graf Wiedzy Google aktualizuje si\u0119 teraz sam: Oto jak<\/b><\/a><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Grafy wiedzy s\u0105 teraz samonap\u0119dzaj\u0105cymi si\u0119 mechanizmami, kt\u00f3re nie wymagaj\u0105 ju\u017c r\u0119cznych aktualizacji! Google zacz\u0105\u0142 gromadzi\u0107 fakty o ludziach, miejscach i rzeczach, kt\u00f3re znajduje na stronach internetowych. Nasz <\/span><a href=\"https:\/\/www.relevanceweb.com\/seo-services\/Team\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Trafno\u015b\u0107 SEO<\/span><\/a><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.relevanceweb.com\/seo-services\/Team\" target=\"_blank\" rel=\"noopener\"> zesp\u00f3\u0142<\/a> Uwa\u017cam, \u017ce jest to szczeg\u00f3lnie interesuj\u0105cy wgl\u0105d w to, jak wyszukiwarki staj\u0105 si\u0119 coraz m\u0105drzejsze. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>9. <\/b><a href=\"https:\/\/getstat.com\/relevance\/implement-a-national-tracking-strategy\" target=\"_blank\" rel=\"noopener\"><b>Wdro\u017cenie krajowej strategii \u015bledzenia w 2018 r.<\/b><\/a><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Lokalizacja organicznych SERP-\u00f3w zmieni\u0142a krajobraz strategii \u015bledzenia. Hiperlokalne SERP niekoniecznie oznaczaj\u0105 koniec \u015bledzenia krajowego. Oznaczaj\u0105 jedynie, \u017ce b\u0119dziesz musia\u0142 dostosowa\u0107 swoj\u0105 strategi\u0119, aby obliczy\u0107 \u015bredni\u0105 krajow\u0105 po skupieniu si\u0119 na wybranych miastach. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>10. <\/b><a href=\"https:\/\/www.searchenginejournal.com\/seo-passion\/275733\" target=\"_blank\" rel=\"noopener\"><b>Rozpal swoj\u0105 pasj\u0119 do SEO<\/b><\/a><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">SEO nie jest dla os\u00f3b o s\u0142abym sercu. Jest ekscytuj\u0105ce i satysfakcjonuj\u0105ce, ale wymaga r\u00f3wnie\u017c po\u015bwi\u0119cenia i cierpliwo\u015bci. Specjali\u015bci SEO mog\u0105 stawi\u0107 czo\u0142a wyzwaniom, takim jak wypalenie i nuda, a tak\u017ce ci\u0105g\u0142e poczucie presji, by osi\u0105ga\u0107 wyniki. By\u0107 mo\u017ce nadszed\u0142 czas, aby zacz\u0105\u0107 ustala\u0107 realistyczne oczekiwania i \u015bwi\u0119towa\u0107 zwyci\u0119stwa. Search Engine Journal omawia sposoby na podtrzymanie pasji do SEO.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Witamy w najnowszym odliczaniu Relevance SEO Top 10 Moz. Dla ka\u017cdego, kto wci\u0105\u017c jest zdezorientowany analiz\u0105 plik\u00f3w dziennika i ci\u0105gle zmieniaj\u0105cym si\u0119 algorytmem Google, ten post...<\/p>","protected":false},"author":38,"featured_media":2869,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-2866","post","type-post","status-publish","format-standard","has-post-thumbnail","category-digital-marketing-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Relevance SEO Top Ten \u2013 November 2018 | Relevance<\/title>\n<meta name=\"description\" content=\"Read Relevance\u2019s countdown of Moz\u2019s latest Top 10 SEO tips. This Relevance SEO edition includes pagination, tracking strategy &amp; the future of link-building.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/pl\/https:\/\/relevance.digital\/pl\/relevance-seo-top-ten-november-2018\/\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relevance SEO Top Ten \u2013 November 2018 | Relevance\" \/>\n<meta property=\"og:description\" content=\"Read Relevance\u2019s countdown of Moz\u2019s latest Top 10 SEO tips. 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