Jachty Kensington
Kensington Yachts to globalna firma zajmująca się organizacją wakacji na jachtach, specjalizująca się w tworzeniu wysoce dopasowanych podróży na pokładzie jednych z najlepszych luksusowych superjachtów na świecie. Firma wywodzi się z Kensington Tours, północnoamerykańskiego lidera w dziedzinie luksusowych, spersonalizowanych podróży z prywatnym przewodnikiem.
Wyniki
PR Strategy & management, Branding, Website Design, Website Development, CRM, Social Media Strategy, Brand Identity, Logo Creation, Paid Advertising strategy & management, Social Media Management, SEO strategy & management, Multilingual Copywriting
Wyzwanie
As a brand new yacht holiday company, Kensington Yachts required a full branding package that accurately reflects its unique value proposition. They also required a new website optimised for their target audience, and with unique funnels for both B2B and B2C users, along with a robust PPC and digital PR strategy to help boost rankings and enable them to compete alongside similar service companies.
Rozwiązanie
Our research team laid the foundations for the branding project with persona building and audience analysis before developing the brand story, tone of voice, and brand guidelines. Our design team then created a stunning website with a flawless user experience, with all forms connected to a HubSpot CRM, which automates sales leads and marketing preferences.
Our SEO experts meticulously designed the website’s SEO structure, including the development of topical maps for each content hub. To help boost visibility, our content and PR teams developed and published multiple articles in high-ranking magazines and blogs to drive traffic to the new site, while a watertight PPC strategy further helped boost awareness and website traffic.
We also secured an interview with their Vice President on the major yachting TV Superyachts.com during the Monaco Yacht Show 2023, and brought several family offices on board Kensington Yachts’ central agency-listed yacht LIONSHARE, enabling the right target audience to assess the type of yachts they have to offer.
