Antares Barcelona
Antares Barcelona is an architectural landmark in Barcelona’s vibrant Diagonal Mar district, designed by world-renowned architect Odile Decq. It represents a new standard of luxury living in Barcelona, combining bold architecture, panoramic views, wellness-focused amenities, and a strategic location at the heart of one of Europe’s most dynamic tech and innovation hubs.
Wyniki
Digital PR strategy & management, Influencer strategy & management, CRM, Social Media Strategy, Audience profiling, Paid Advertising strategy & management, SEO strategy & management
Wyzwanie
Ultra-high-net-worth individuals seeking a European base are increasingly seeking lifestyle-led real estate that combines architectural significance, privacy, wellness, and international mobility. Antares Barcelona is uniquely positioned to attract this audience, but must communicate directly to UHNW buyers rather than depend exclusively on brokers and intermediaries.
Rozwiązanie
To elevate Antares Barcelona’s direct-to-consumer visibility with UHNWIs, we developed a full luxury marketing foundation built around UHNWI persona mapping, identifying key buyer segments such as global base-seekers, legacy investors, relocators, and residency/Golden Visa applicants. We then established a robust SEO strategy and high-intent content architecture to capture organic demand, supported by precision advertising campaigns tailored to each persona across premium global channels. Finally, we implemented a full CRM and attribution framework to track lead sources, qualify buyer intent, and optimise campaigns in real time, enabling Antares to run performance-driven, persona-specific marketing that generates higher-quality UHNW enquiries.
What our clients say
" We actually had a really good buyer come in from one of your leads — tech background, lived in the US, now UAE. He saw the ads and showed up. We were all like… okay, this is working. "