Best Luxury Marketing Agency Year in Review 2025-2026

It’s been another stellar year for Relevance as we continue our work with some of the world’s leading luxury brands and niche industry start-ups wishing to market to the world’s wealthiest individuals.

This year, we have onboarded an exciting mix of clients across some of our core verticals, each seeking a range of diverse luxury marketing services, including branding, website design and development, content creation, SEO, social media, PR, and paid media.

We have also continued to transition and evolve as a luxury marketing agency, embracing new AI technologies, opening new offices, and restructuring our operations to enhance efficiency and productivity, while providing our clients with a truly round-the-clock international service. As always, at the centre of everything we do has been our desire to deliver exceptional results. In 2025, we have exceeded expectations, delivering some of the most spectacular results in our agency’s history.

“As we move through 2025, I’m incredibly proud of how Relevance has evolved — not just in what we deliver, but in how we lead the market in affluent and ultra-high-net-worth audience targeting and lead generation,” says Relevance founder and CEO, Rumble Romagnoli.

“This year, we fast-tracked our GEO strategy and implemented LLM optimisation across all client accounts, ensuring our brands are visible, discoverable, and authoritative within the AI-driven ecosystems that increasingly influence how UHNWIs research, evaluate, and make decisions.

Our ability to move quickly in this space comes from the depth of SEO expertise we’ve built over nearly two decades. That foundation has allowed us to translate classical search, intent modelling, and authority signals into a new era shaped by large language models, generative interfaces, and AI-mediated discovery — without losing performance or precision.”

Rumble adds: “In parallel, we’ve strengthened what we’re best known for: a rigorous, persona-led approach to affluent, VHNWI, and UHNWI lead generation. We don’t just define high-value audiences, we operationalise them across search, paid media, private networks, premium publications, journalists, and specialist channels that most agencies simply cannot access. That is where true relevance is created.”

Looking ahead, Rumble concludes: “We’ve continued to expand our proprietary, manually curated UHNWI database, with a dedicated access solution launching in 2026. At the same time, we’re extending Relevance beyond marketing into HR solutions, in-house team training, and a collaborative partnership ecosystem between clients — effectively a UHNWI targeting club. Our ambition is clear: to remain the global leader in affluent and UHNWI lead generation, operating at the intersection of data, intelligence, and trusted relationships.”

Best luxury marketing agency: Our new clients

This year, we have welcomed an exciting mix of new clients to the Relevance family, many of whom we look forward to continuing to support in 2026 with a broad mix of luxury digital marketing services. Our new clients this year are:

Antares Barcelona – a luxury real estate development in Barcelona, Spain, located in the dynamic Diagonal Mar district. Antares Barcelona is the highest luxury residential building in Spain, offering a range of ultra-luxury apartments, duplexes, and penthouses coupled with resort-style amenities.
Kensington Expeditions – a luxury expedition travel company that offers highly bespoke travel experiences to some of the world’s most extraordinary destinations by land, sea, air, and space.
Kensington Luxe – Kensington Luxe brings together Kensington Yachts, Kensington Villas, and Kensington Expeditions under one elevated brand, specialising in end-to-end, ultra-luxury experiences across sea, land, and space exploration and expeditions.
Franca Vinka – a high-end, Italian-made swim and resort wear brand that offers timeless pieces that embody sensuality, quiet strength, and effortless elegance.
Iron Blonde – a 60-metre motor yacht built by Trinity Yachts that unlocks access to off-the-map destinations, incredible service levels, and highly bespoke activities designed to leave a lasting impression.
Calda Clinic – a leading mental health clinic in Zurich that offers treatment and care in absolute privacy with some of the world’s most accomplished Swiss mental health specialists.
Charter & Dreams – a luxury yacht charter brokerage that works to offer some of the most exceptional on-water experiences, with access to an enviable selection of some of the world’s most luxurious motor yachts and sailing yachts.
Traveling Terrace – Traveling Terrace is a premium panoramic experience that redefines how visitors discover Rome. A moving terrace suspended above the city — elegant, modern, and designed for slow, thoughtful exploration.
Fountain Life – the world’s most advanced longevity and healthspan membership destination that offers proactive and data-driven health solutions that boost longevity and catch and treat illnesses earlier than ever before.

In addition to working with the above clients, we were also shortlisted to present to a leading global space technology company, alongside some of the world’s largest marketing agencies. Having the opportunity to pitch to such a visionary brand was a momentous milestone in our history, demonstrating our growth into a world-class agency capable of standing shoulder to shoulder with some of the industry’s biggest names. This opportunity also underscores our strong reputation for strategic thinking, creative excellence, and our ability to compete on the international stage.

Brands defined and design projects

This year, our creative team, led by our Creative Director and Head of Design, was also delighted to work on several branding and design projects, showcasing our exceptional creative abilities and luxury branding and design skills.

Our 2025 luxury creative and branding design projects included:

Calda Clinic – A sensitive rebrand and repositioning of an ultra-niche mental health clinic in Zurich. The creative work culminated in a new website design and build, featuring a precise user journey and a digital marketing landing page to qualify leads and drive conversions. A successful campaign delivered a return on investment within the first quarter, even before the new website launched.
Iron Blonde – A 60m Trinity Yachts superyacht. We positioned this charter yacht as a ‘tropical explorer’. A new digital emblem, motif design, website design, build, and content were launched.
Ker & Downey® Africa – A luxury safari travel company was repositioned and rebranded with storytelling content from the heart of Africa. A new website design and build puts feeling at the core of the proposition with the promise to match adventures to emotions using a gamified ‘feeling finder’ itinerary builder.
Kensington Expeditions – A new concept in luxury yacht charter, takes clients beyond the oceans to include travel by air, land, sea, and even space. Yes space. A website designed and built for this division of the American global travel company, Kensington Tours.
Trust Larry – A leading luxury real estate agency specialised in helping discerning individuals buy and sell property in Fort Lauderdale, US.

Websites designed and launched

This year, we designed and launched some truly spectacular websites, showcasing our expertise in creating some of the world’s most luxurious and truly stunning websites.

Our 2025 website launches included:

New office and partnerships

2025 has been an exciting year for us, as we have continued to grow with the opening of our new office in Sophia Antipolis, France, often referred to as the European Silicon Valley. Our new Sophia Antipolis office enables us to support more clients in collaboration with our existing bases in Monaco, London, Miami, and Toronto. Our Sophia Antipolis agency is also focused on helping brands that are not only seeking UNHW marketing expertise, but also broader mass-affluent marketing services, including to HNW and VHNW individuals. Finally, our Sophia Antipolis agency offers a new state-of-the-art podcasting room.

We are also delighted to partner with Riviera Entrepreneurs, an international business community focused on connecting industry leaders in France. Riviera Entrepreneurs is the longest-standing international business community on the Riviera, offering us a wealth of opportunities to connect with fellow creatives and marketers, exchange ideas, and continue to grow. Look out for our monthly AI conferences on the last thursday of the month at 245 Sophia Antipolis.

Compelling content developed

Great content remains central to our work, shaping brand narratives, elevating visibility, and driving meaningful engagement. Our content team combines deep expertise in UHNW audiences with a nuanced understanding of the luxury sectors we serve, enabling us to create compelling brand stories that genuinely resonate with our clients’ target audience.

This year, our content team produced hundreds of high-quality articles, ranging from on-site landing pages and thought leadership pieces to external digital PR features, press releases, blogs, and complete website rewrites. Beyond content creation, our team has also optimised a significant volume of website content using advanced industry tools, securing strong rankings and numerous featured snippets.

As the search landscape shifts, with AI-driven results, evolving algorithms, and generative engine optimisation (GEO) playing a growing role, our approach now blends traditional SEO best practices with sophisticated AI optimisation. This ensures our clients remain visible, competitive, and discoverable in an increasingly dynamic digital ecosystem.

Organic SEO results

As a leading SEO agency for luxury brands, we consistently deliver exceptional results, with many of our clients ranking highly for their target keywords.

Demonstrating our expertise in organic search, our digital team achieved a direct yacht sale through our targeted organic SEO campaign for our client, BR Marine Group, a boutique yacht brokerage headquartered in Florida, US.

“The enquiry that ultimately led to the sale of LE MONTRACHET came directly from SEO managed by Relevance. It’s a perfect example of how high-intent organic traffic can convert into a major yacht sale,” Brendan Roney, Partner and International Yacht Broker, BR Marine Group.

Headline-grabbing PR results

As we do each year, we secured excellent PR results for our clients in major global publications, providing them with incredible brand visibility and bolstering their sales.

One standout success was a PR for our client Ker & Downey® Africa about the luxury travel company’s Mad Max experience. The press release got picked up by major publications, including the Robb Report, Yahoo News, Luxurious Magazine, Relentless Magazine, and Insider Travel Report. The PR also sparked an interest in a partnership between Robb Report Africa and Ker & Downey® Africa.

We also delivered superb results for luxury villa rental company, St. Tropez House, with a press trip garnering coverage in major UK publications, including The Times and The Guardian.

Our client, Chilli No. 5, a gourmet hot sauce company, also secured some incredible coverage, thanks to our PR efforts in conjunction with our partner PR agency – Sharp Relations, with features in Glamour Magazine, Marie Claire, Vogue, Elle, OK! Magazine, and Hello! Magazine.

We’ve also been providing PR services for a Dubai-based luxury architectural company, BBH Life, securing their expert advice and expertise in various editorial articles, including in Mansion Global, Apartment Therapy, House Digest, and Homes & Gardens.

Finally, we launched the luxury resort and swimwear brand Franca Vinka, securing coverage in magazines like Luxury Lifestyle, Upscale Living Magazine, Luxury Travel Magazine, and Beverley Hills Magazine.

Freelance model

Over the past year, we’ve transitioned to a fully freelance model, an intentional move designed to increase our agility, sharpen our expertise, and expand our global footprint. Instead of operating within the limitations of a traditional office-based structure, we now draw from a worldwide network of highly skilled UHNW marketing specialists who bring deep, niche skill sets to every project. This model enables us to source the right talent for the right brief, regardless of where that expertise resides.

Today, our team spans multiple time zones, comprising a hand-picked group of specialists based in Monaco, London, Miami, Canada, France, and India. This geographic spread allows us to operate almost 20 hours a day, ensuring rapid turnaround times, continuous progress on client projects, and a level of responsiveness that traditional agencies simply can’t match.

By embracing a global talent pool, we can tap into diverse perspectives, cutting-edge disciplines, and world-class expertise. Whether it’s performance marketing, content creation, brand strategy, design, or digital development, we can bring in specialists who not only meet the needs of each brief but elevate it. Our flexible, borderless approach enables us to deliver work that is more personalised, efficient, and effective, while providing clients with access to a broader range of capabilities than ever before.

Luxury events attended

This year, our luxury marketing specialists were delighted to attend several key events, providing us with the opportunity to network with our clients, meet industry experts, and network with key leaders across our core verticals.

Events we attended this year included the Monaco Yacht Show, the Cannes Yachting Festival, the Fort Lauderdale International Boat Show, the Miami International Boat Show, the Palm Beach International Boat Show, the Newport Yacht Charter Show, the Toronto International Boat Show, the Unity School Charity Gala, the European Committee for Professional Yachting, the AAP International Conference in New York, the International Superyacht Society Design & Leadership Awards Gala, the YATCO Networking Event at the Ocean Lounge, seminars hosted by SuperYacht Times, and various business networking events at the Tower Club, Fort Lauderdale.

We also attended a host of events at the Antigua Yacht Charter Show, including:

— Antgua Sundowners Evening Charity event

— Copper & Lumber Networking Event at Nelson’s Dockyard

— IYCA event onboard M/Y CAPTAIN MORGAN III (Northrop & Johnson)

— Lunch event onboard M/Y ALLORA (IYC)

— Event onboard the brand new yacht M/Y Amor-A-Vida (Moran Yacht & Ship)

— Event onboard M/Y Sherakhan (Y.CO)

Our specialists also attended key industry events, such as Brighton SEO, to ensure we remain up-to-date with the latest trends and tools shaping the industry, enabling us to better serve our clients.

Charitable support

Giving back is a core value of our agency. This year, we continued our support of Chances for Children, a Monaco-based charity that rescues abandoned children from poverty in Kampala, Uganda, with funds raised helping to support the ongoing costs of running the charity’s orphanage and educational programmes.

Our founder, Rumble Romagnoli, also participated in the annual Champagne & Oyster Cycling Club of Monaco’s annual charity bike ride from St Tropez to Monaco, raising money for the Princess Charlene of Monaco Foundation, which works to save lives by offering a range of learn to swim and water safety projects around the world.

Relevance articles

As always, this year we continued to publish a wide range of thought-provoking articles focused on the UHNW audience, luxury digital marketing, and news from our agency.

Some of our top articles this year included:

New services and expertise

There is no question that 2025 has been a year marked by significant advancements in AI.

We have remained at the forefront of AI technology and its applications in luxury digital marketing, using advanced tools for AI in conjunction with human-led 360-degree marketing services. This includes AI-optimised brand credibility, luxury consumer intent modelling, and UHNW audience profiling.

AI has dramatically changed the traditional search landscape, with optimisation for AI and LLMs like ChatGPT now a must. The vast majority of our leads now come from LLMs like ChatGPT. We were an early adopter of optimising websites and content for AI and are now working to do the same for our clients, ensuring they have a competitive edge.

We are also working in some exciting new verticals, including luxury new construction and property development, ultra-luxury travel, family offices and wealth management firms, and couture and fashion, demonstrating our expertise across multiple ultra-luxury industries.

This year, we have also adopted a new process that sits at the foundation of all our work: persona-led marketing strategies. This process starts with building detailed personas for each client’s targeted UHNW audiences, offering deep insights into their motivations, media habits, digital footprints, and emotional drivers. This deep insight powers everything that follows, including messaging, creative, targeting, and channel selection.

Additionally, we are now offering comprehensive HR services, helping luxury brands source top-tier talent. With a deep understanding of the luxury marketing ecosystem, we offer expert advice on hiring and finding the right marketing specialists to drive real growth and complement existing teams. Our services include sourcing, vetting, and competency testing. As digital marketing experts with deep insight into the luxury marketing industry, we know when a candidate is the right fit, removing the pain points, including wasted time and expense, of incorrect hires. In addition to helping source permanent or contract staff members, we also provide temporary digital marketing expertise until the right staff member is found.

Finally, our founder and director, Rumble Romagnoli, is writing a book, providing his personal expertise distilled from more than two decades of experience decoding the world’s most exclusive audiences. The book offers more than 100 real-life case studies, drawn from Rumble’s early days running SEO meetings while running a Balinese-style beach club in St Tropez to growing one of the world’s leading luxury marketing agencies. Case studies cover core verticals of the luxury industry, including yachting, real estate, private aviation, luxury travel, fashion, finance, education, technology, and legacy planning.

Work with us in 2026

We are a full-service creative and digital marketing partner specialising in high-impact strategies for luxury brands targeting the world’s wealthiest audiences, including UHNWIs.

In 2026, our approach has evolved beyond traditional marketing execution into a truly holistic growth partnership. Alongside precision-led UHNWI lead generation, we now support clients through strategic UHNWI marketing HR solutions, curated UHNWI supplier and partnership introductions, and access to proprietary UHNWI data and intelligence that informs every decision.

This integrated ecosystem allows us to not only attract high-intent UHNW prospects, but also to help brands build the internal teams, partnerships, and infrastructure required to convert, retain, and scale within elite markets.

To discover how our expertise can help you connect with and captivate the world’s most exclusive audiences in 2026, contact us today.

Our luxury marketing year in review 2025 & plans for 2026