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November Roundup – SEOmoz Blog

google webmaster logoIn this month’s round-up we’ve concentrated on the posts we really enjoyed; everything featured here has the all important balance of in-depth information and clear, easy presentation.


The common theme over the last two months on the ever valuable SEOmoz blog seems to tend towards efficiency. Below are posts which will help you target your time and energy in the best way possible, whether that’s by giving step-by-strategies, introducing new tools or looking outside the traditional SEO world for inspiration.


We’ve also tried to focus on new bloggers making excellent contributions, and posts that have rightly been voted up from the wider YOUmoz User Blog. After all we all benefit from these efforts and it’s only right they get the recognition they deserve. Hopefully these guys will be encouraged to carry on the good work.


Dr Pete is kind enough to condense a leaked document outlining Google’s official guidelines for quality raters from it’s 125 page original into 16 concise and relevant points to help us understand Google’s thinking.  

3 Steps to Social SEO

Think your client’s product has no place on social platforms? Think again; RossTav gives a detailed run-down of real world solutions he’s used in the past for his social campaigns. Some really innovative ideas here, well presented and with some appreciated humour.

Advanced Google Analytics – Tips and Tricks

We really enjoyed this post from Fabian Alvares which brings some often needed simplicity to the world of advanced analytics. Easy to follow step by step processes that will improve your GA efficiency.


analytics.capture5 Ways to Prime the Social Pump

That man Dr Pete again, this time giving us some interesting thoughts on action you can take to help the success of your next post before you publish.

Why Does Great Content Fail?

So you pour your heart and soul into a piece of content you’re sure will be a winner and it fails miserably? Everyone knows the feeling but here’s a few ideas on avoiding that situation and taking positives for the future. This has stimulated some really interesting further comment too, so keep on reading.

Life After Google is Now: 9 Pieces of Advice on How a New Site Can Succeed Without Search

A great post on how to intergrate social with your site from Stephen Croome. Forward looking and a good demonstration of how to shape your strategy for new media platforms.


Brainstorming Your Link-Building Strategy

JonQ takes us through his process for link-building for new clients. It’s good to see how a clear strategy doesn’t just help you but is re-assuring for your client too.

Check My Links Chrome Extension – A Link Builder’s Dream

JRCooper introduces us to a new extension that saves an incredible amount of time, and talks through different approaches to using this data to generate new relationships. Another post that has brought about a wealth of interesting and useful discussion.

What SEOs Must Learn from Adwords Folks

Ed Fry looks at ways we can take lessons from the ‘science’ of Adwords/PPC and apply them to the ‘art’ of SEO. A very original and well-thought out post, which also links to a lot of good further reading.

7 Lessons Learned Running an SEO Agency

If your looking at expanding your SEO operation then this is a must read. Neil Patel shares some important lessons he learnt the hard way so hopefully you don’t have to. It’s great to see Neil is making this an on-going series of posts.

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