Moz Top 10 – February

At Relevance Web Marketing we like to keep our followers up-to-date; now is the time of February’s top SEO news and blogs. This month’s post will cover a wide array of topics, ranging from more technical SEO information to management issues and personal advice for time-saving strategies.

1.Twitter Reaches Deal to Show Tweets in Google Search Results

In the first half of this year, Twitter posts will be visible on search engines as soon as they are posted. This will lead to enhanced search results for Google and an increased frequency of visits for Twitter and, thus, is mutually beneficial for both companies. Sarah Frier discusses.


2. A Universal SEO Strategy Audit in 5 Steps – Whiteboard Friday

In order to come up with an effective SEO strategy, Moz’s SEO guru Rand Fishkin reviews the 5 most important questions to consider. These include the ranking of keywords, link building and site speed.


3. The Key to Keeping Clients Happy, Even When Delivering Bad News

Keeping clients happy is not always an easy task, especially when you have to deliver bad news. James Chartrand advises on how to manage difficult customer situations. More specifically, a tactic to follow includes being upfront with one’s clients and illuminating to them what work they can expect to be done. Also, communicating with customers thoroughly and continually is crucial in order to avoid confusion from the beginning.


4. Omniture for Beginners: 2015 Update

Tom Capper’s tutorial for the Omniture program not only explains the difference between the platform and Google Analytics, but it also offers useful guidance on how to use this analytical program and how it has changed from last year.


5. Before You Click Publish, Here’s What to Do With Your Content

Before posting a blog entry, make sure to take into account Erica McGillivray’s tips on how to improve your content. For instance, reading the draft out loud and prompting readers to share on social networks might increase your blog’s success.


6. How to do Keyword Research in 90 Minutes

Does your keyword research sometimes take forever? Jeremy Gottlieb has the solution for faster and more efficient research. His guidelines include using Google-provided tools for keyword research such as Google Analytics, Google Webmaster Tools and Google Instant. Also listening to one’s audience and demonstrating that there is room for growth are strategies worth implementing.


7. Why It’s Crazy Not to Track Your Post-Publishing Keyword Search Volume

Charity Stebbins stresses how you should track your keywords and search volume throughout your content’s life cycle in order to keep them relevant to your readers, as the way people search on search engines might have shifted significantly from when you published them.


8. Damn Good Strategies for Better Demand Generation

In this article, Andrew Nguyen provides plenty of pearls of wisdom about generating more demand. . Getting the community involved and employing multimedia are only some of the most relevant ones.


9. A Beginner’s Guide to Social Media Competitions

Social media competitions are one way to engage your customers. Robert Brook’s article provides useful guidance. His tips include having a clear target in mind, limiting the time and amount of the prize (instead of never-ending sales) and promoting it heavily in order to build brand awareness and to create a buzz around it. Click here for more information concerning social media management.


10. That Didn’t Need To Take An Hour

For a casual read, refer to Brad Feld’s blog and his approaches on how to deal with an over-scheduled life. He suggests a meeting to last 30 minutes – no longer, no shorter – as from his experience other time frames are not as efficient. For discussions he recommends walks. This way, not only does everyone know when the meeting will end (when the end of the path is reached), but also gives you a daily workout at the same time. 

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