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Relevance SEO Top 10 – 25th February 2019

This edition of Relevance’s Moz Top Ten roundup brings together plenty of new ideas for SEO best practices in 2019. As usual, Moz’s SEO guide curates ten of the latest top tips, discussions and recommendations for digital marketing. This week’s list covers everything from starting a business in a crowded digital marketplace to understanding what Google’s new SAB protocols mean for local businesses. Let’s dive in…

Your SEO Guide For The Week

1. How Easy Is It To Create SEO Topic Clusters

Have you ever tried to build a topic cluster around Instagram marketing? Then this is the case study for you! By organising intuitive social media management platform Buffer’s articles on Instagram marketing into a topic cluster, Alfred Lua saw a significant increase in organic traffic to the articles. Read this article for all the statistics, strategy and research involved in topic clusters.

2. Could STAT Search Analytics Help With Your Content Strategy

Moz’s Whiteboard Friday taught us about a new tool that could be used developing a modern and effective content strategy. For the uninitiated, STAT Search Analytics certainly has some interesting features that make it stand out. It lets you know how people are consuming your content, alongside the keywords they’re using to segment results and emphasise SERP feature opportunities.

Magazines representing content strategy

3. Using Robots Exclusion Protocol

Understanding how to use REP (Robots Exclusion Protocol) in robots.txt is an SEO best practice in 2019. An experienced SEO guides you through how to set indexing directives using noindex in Builtvisible’s tech-heavy tutorial.

4. How To Start A Business In A Crowded Marketplace

If you’re wondering how to work those USPs to differentiate yourself in today’s crowded digital marketplace, this Entrepreneur article will point you in the right direction. From offering the highest quality product to improving your customer’s experience, this practical SEO guide uses real-world examples. The main takeaway is that SEO can only get you so far without an outstanding product.

5. Our Minimum Engagement is $30k – Here’s Why

If you’ve ever wondered why agencies seem so expensive, this is an enlightening read. Nick Eubanks offers a transparent look at his digital marketing brand’s pricing including operating costs and how much members of staff get per hour or as an annual salary. It also shows why premium agencies use world-class talent, tools and competitive niche expertise to offer an outstanding ROI.

6. The 20-Minute Technical SEO Health Check

It’s extremely difficult to stay on top of technical SEO best practices in 2019, but perhaps just 20 minutes a week is all you need to stay updated…just enough. The Search Engine Journal suggests that a regular, quick SEO checkup reduces technical issues that could have been easily avoided. With the help of Google Analytics, Console and the robots.txt file, you could prevent potential disasters in under 30 minutes.

7. Google’s Entity-First Indexing For Knowledge Graphs

Google introduced the Knowledge Graph in 2012 in a bid to focus on “things and not strings”. Now Google is learning how to start crawling the Web to mine data and engage in entity extractions, which sounds extraterrestrial but is actually a method of storing information about web pages. There are now moves towards updating the knowledge graph dynamically, and in real or near real time – an entity-first indexing of the Web.

8. Why Every Company Should Be Using Google My Business

Google My Business (GMB) profiles are one of the most powerful and free methods of improving a business’ online exposure. It allows customers to access essential information and reviews about your business as well as completing transactions without even visiting its website. All local businesses, from bakeries to jewellers, should be using it – if you want the proof, check out this Moz case study, which reviews more than 2,000 Google Business Profiles yields and reports on usage and user engagement statistics.

London high rises - a hub of business

9. Google’s Change for Service Area Businesses – What You Need To Know

If you’re still struggling to get to grips with what Google’s new SAB protocols mean, read this short SEO guide by Joy Hawkins. When Google announced that it was offering an improved sign-up flow for service area businesses, there was a lot of confusion as it cleared addresses. But this article clarifies the most important points that are affecting businesses.

10. Lessons To Learn After Boycotting Big Brands

When brands make a stand over moral or political issues, they face the consequences. This can mean either soaring profits and positive publicity or liquidation. One sports shop owner faced the negative consequences of boycotting Nike after it released the Colin Kaepernick ad. Read this cautionary tale about considering your local consumer base before supporting or protesting a cause.

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