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Relevance SEO Top 10 – 12th September 2017

Relevance top 10

This week, Relevance’s countdown of Moz’s top 10 contains big news from the world of tech, including voice search and AI. As if that wasn’t enough, there’s some bad news for brand engagement on Facebook. Gulp.

1. Perfect blog post lengths are b&@#^^%


Kicking things off with Whiteboard Friday is everybody’s favourite SEO guru and founder of Moz, Rand Fishin. In this week’s edition, Rand puts to bed those long-persisting rumours that there is an ideal blog post length. There isn’t, obviously.

2. Faceted navigation: best practice

If faceted navigation is new to you then this fascinating Builtvisible article could change your SEO life. If faceted navigation is old hat then read it anyway – you’re sure to pick up something new.

3. Google brings SERPs to all mobile browsers

The question and answer feature in the local knowledge panel was rolled out across all Android devices just 10 days ago, but Google has now made it available to every mobile browser. Keep reading for more info.

4. Facebook brand engagement drops a massive 20%

Using a sample of over 880m Facebook posts from brands to consumers, the clever bods over at Buzzsumo have calculated that average engagement fell from 340 to 264 over the first 6 months of the year. Why? Read on.

5. Prepare for Voice

Ladies and gentlemen, the future is coming and its voice. Voice is undoubtedly the next computer interface and we all need to be prepared for when it really takes off. Luckily, Simon Penson is here to help you prepare.

6. ‘Near me’ is the big opportunity

Did you know that nearly one-third of all searches on our phones are related to our location? Pretty interesting, right? But even more interesting is the fact that so-called ‘near me’ searches have dropped dramatically. Google VP Lisa Gevelber discusses why.

7. The big Brafton benchmark report

By analyzing GA data from over 181 separate sites, content marketers Brafton have attempted to establish industry benchmarks on everything from browser usage, bounce rates and average session duration. Best of all is that they’ve broken it down into lovely bite-size graphic chunks for your enjoyment.

8. More ads in the SERPs

Yep, you read that correctly. Google is busy testing new ways of monetizing the knowledge panels for local businesses and that means cramming more ads in there. See how in this article by our friends at Search Engine Land.

9. Should we fear AI?

Elon Musk and Mark Zuckerberg seem to think that Ai will be the eventual downfall of humanity but how risky is it really? The Drum discusses.

10. Putting a plane in front of the eclipse

In a masterstroke of PR genius, Alaska airlines and its super skilled pilot flew a plane right in front of a solar eclipse to give its passengers the best view on the planet. See how they did it.

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