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Relevance SEO Top 10 – 8th February 2017

Relevance top 10

In this week’s Relevance run-down of Moz’s top 10, we explore why brands need to prioritise quality content and user experience in 2017. Read on for laser-accurate insights and brand-building information.

1. Small changes to raise your e-commerce game

As we all know, it’s often the little things that make the biggest difference in e-commerce, which is why it’s so important that you read Kane Jamison’s fascinating article. He suggests that investing a few hours could make a huge impact.

2. 2017: the year of honest reviews?

It seems that fake news is everywhere at the moment, but what of its troublesome cousin the ‘fake review’? Greg Gifford has a stark warning for businesses that engage in this shady practice.

3. It’s time to talk about mobile

As Google moves towards a mobile-first index the rest of us will have to think about what it means for us and our brands. Cindy Krum of Mobile Moxie gives her two cents in this fascinating article. Read on or miss out.

4. Does Google have something against SEO?

This perceptive article by Aimclear examines Google’s PPC spend to see what the search giant is up to and whether rumours that it disrespects SEO are true. You’ll be surprised what they found.

5. It’s time to invest in quality content and UX

Google are ramping up their investment in machine learning technology. According to Eric Enge, that means you need to up your investment in quality content. See why in this fact-filled article.

6. Optimizing lessons from SEO testing at Etsy

Stop what you’re doing and clear a 20-minute gap in your schedule. This Code as craft article about optimising meta descriptions, H1s and title tags is the most important thing you’ll read today.

7. Can we trust Webmaster tools?

Google’s tools are a huge part of our nine to five, and for good reason too. But the more you rely on something, the more you need to analyse it. And that’s exactly what Russ Jones does in his examination of Google’s search console reliability.

8. How to find a good SEO company

Back with another awesome Whiteboard Friday, Rand Fishkin talks to us about the right and wrong way to go about the hiring process. Just a few minutes of your time with this article could save you a fortune. A must-read from the SEO guru.

9. Why Google booted a brand off page 1

The all-powerful internet overlord is getting more protective about the content that graces the top of its rankings, as one company found out. See what Brafton discovered and whether it could affect you too.

10. Targeting featured snippets and boost SEO with Moz Pro

Moz Pro has all the features you need to nail your SEO. This PCmag article delves deep into the product and explains how you can use it to gain an advantage over your competitors.

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