yacht marketing at the monaco yacht show

Cannes Monaco & FLIBS 2015 – Marketing Directors in the Yachtlight

As the yachting world arrives in Europe today for the first of the International Yacht Shows, the Relevance team is readying itself for the most important two months of Yacht Marketing business of the year. The Yachting Festival de Cannes, the Monaco Yacht Show and the Fort Lauderdale International Boat Show are now upon us and the lazy summer holidays have become a distant blur. Yachting clients are looking for high net worth clients to buy and charter yachts, so their marketing spend and approach will have become very serious. Websites and promotion, SEO and advertising, social media and branding are all being talked about. Marketing Directors of the largest boat brands, brokerage houses, and of course all the supplier companies, will be in the major spotlight as these prestigious events open their doors for international visitors. Where their brand is placed will be critical to sales.

Relevance is the digital expert at boat shows. Our yacht marketing team has been visiting Cannes, Monaco and Fort Lauderdale for over a decade; networking with yachting marketing teams and discussing their yacht marketing needs. Relevance excels at digital yacht marketing, and offers clean website design using a team of experienced yachting-specific designers. Accompanying this design work, Relevance also offers development and website promotional services. Development services include custom CMSs, CRMs, as well as social integration, mobile responsive versions, and integrated maps. Relevance acts as Webmaster for many clients who like to keep all the website services with one provider. Probably best known for its digital yacht marketing services, Relevance offers Google marketing and advertising as well as PR work. Relevance works with Fraser Yachts which boasts arguably the best positioning online for yacht charter, sales and management.

If you are Marketing Director or part of a yacht marketing team and need help promoting your brand to high net worth individuals or other companies in the yachting industry, feel free to visit our yacht marketing page or the dedicated website Relevance Yacht and arrange a meeting with Emilia, Rumble, Kate or Lauren, who will be at the yacht shows in Cannes, Monaco and in Fort Lauderdale.


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