Wondering where the world’s Ultra-High-Net-Worth-Individuals vacation? They enjoy getaways on exclusive private islands, ultra-luxurious resorts, villas and chalets, and out-of-this-world safari lodges.
According to the latest Wealth-X 2021 Ultra-Wealth Report, there are 295,450 UHNWIs globally, with a median net worth of US$52 million. With an estimated 8 billion people on Earth, UHNWIs represent just 0.00369 percent of the population. While they are a highly exclusive cohort, their buying power is immense, spending more than $300 billion on luxury goods, including spectacular vacations that many of us can only dream of.
Relevance’s luxury digital marketing experts have been studying this elite group’s behaviours and spending habits for over a decade, and how UHNWIs spend their leisure time is changing.
How are UHNWIs spending their leisure time?
UHNWIs increasingly prioritise getaways with friends and families, seeking experiential experiences that offer heightened exclusivity and privacy. They desire tailored immersive experiences that are only accessible to the ultra-rich and the ability to explore at their own pace, away from the crowds, while enjoying top-tier service.
The world’s ultra-rich are frequently exploring more remote and hidden destinations, yet are equally still drawn to their favourite spots; exclusive European ski resorts such as Courchevel and Zermatt, St. Barts in the Caribbean, and the Mediterranean’s ultra-chic Amalfi Coast and French Riviera.
Nowhere can this trend for exclusivity and privacy be seen more clearly than in the superyacht industry, which has seen record-breaking figures over the past couple of years. According to the Yacht Charter Global Market Report 2023, the global yacht charter market grew from $13.51 billion in 2022 to $14.94 billion in 2023, a compound annual growth rate of 10.6%. And this growth is expected to continue, with the yacht charter market expected to reach $22.02 billion in 2027. And while blue water havens continue to appeal, off-the-beaten-track destinations, such as Patagonia and Antarctica, are growing in popularity.
Where do the world’s UHNWIs vacation?
UHNWIs have increasingly high standards for their ultra-luxurious holidays and indulge in exquisite experiences tailored to their discerning tastes. From exclusive safari lodges in South Africa to luxurious ski chalets in Switzerland, they seek opulent accommodations, personalised services, and privacy in some of the world’s most expensive holiday destinations.
Private Island – Necker Island
Necker Island in the British Virgin Islands is arguably one of the world’s most famous and exclusive private islands, owned by entrepreneur Richard Branson.
The island spans 74 acres and is surrounded by coral reefs, impossibly blue waters, palm-fringed white sandy beaches, and is even home to some of the most endangered species on Earth.
This Caribbean playground for the rich and famous can accommodate up to 48 adults and six children across Balinese-style guest rooms that are peppered throughout the island, making it ideal for UHNWIs seeking a multigenerational family getaway or an ultra-luxurious holiday with a group of friends.
On Necker Island, UHNWIs can indulge in a superb selection of water sports, pamper themselves in the island’s spa, or enjoy various activities, including yoga, tennis, and guided hiking tours. The island is powered by clean energy, and much of the food is purchased locally, making it an excellent place for UHNWIs who wish to holiday in a way that is sustainable.
Superyacht – Motor Yacht LADY JORGIA
The 115-metre Lurssen-built LADY JORGIA is the superyacht charter of choice for the world’s wealthiest individuals. Formerly known as AHPO, this spectacular vessel’s build was managed by Relevance’s client Moran Yacht & Ship, who also recently handled her sale in what is believed to be the biggest yacht brokerage deal in history.
LADY JORGIA commands a charter price of 2,600,000 Euros per week and is considered one of the most luxurious superyachts on the planet. Her incredible volume and onboard amenities ensure limitless levels of luxury, with tailored experiences and incredible service levels to match. Just some of her many amenities include the largest superyacht spa in the world, a voluminous beach club, a dedicated cinema room, a helipad, a vast gym, and a garage loaded with the latest tenders and water toys.
Her cruising grounds include the Mediterranean in the summer and the Caribbean in the winter, with guests enjoying tailored itineraries in their desired destinations.
Luxury Resort – Burj Al Arab
The sail-shaped Burj Al Arab in Dubai is known as the world’s only seven-star hotel and is a global icon of Arabian luxury. Its Royal Suite, on the 25th floor, is considered one of the world’s most expensive hotel suites.
The Royal Suite spans two floors, with every element carefully curated to appeal to the most demanding ultra-rich travellers. The suite’s amenities include a lavish private dining area, a dedicated butler, a private library, three bathrooms, a shower booth with 24-karat gold, a rotating bed, and a sweeping gold and marble staircase. The suite is accessed via its own private elevator.
Guests can access the resort’s fleet of supercars to explore Dubai in style, including a Rolls Royce, BMW, and Mercedes, or take advantage of the hotel’s helipad. Other amenities include the resort’s spectacular pool, private beach, gourmet dining options, and lavish spa.
Exclusive Safari Lodge – Leobo Private Reserve
This multi-award-winning safari house is located in a breathtaking 20,000-acre game reserve in South Africa’s stunning Waterberg region, which is steeped in wildlife and archaeological history.
Leobo is particularly sought-after by UHNWIs as it is one of just a few solo-use private reserves in Africa, ensuring complete privacy and exclusivity. The reserve features two luxury properties, the chalet-inspired Leobo Lodges and the ultra-stylish Observatory Villa, both with stunning views.
An exclusive selection of activities is on tap, including horseback riding, hippo camping, mountain biking, sightseeing via helicopter, elephant riding, and target shooting. The reserve has a stunning pool, a research-grade observatory, and a host of toys, including quad bikes and fishing equipment. Leobo is fully staffed, including a private chef, butler, and nanny.
With the ability to accommodate up to 26 people across 13 bedrooms, it offers the ultimate retreat to reconnect with nature and discover some of the most stunning scenery and wildlife on Earth.
This spectacular UHNW holiday retreat is available to rent through TJB Private Travel, a luxury travel company that turned to Relevance to build a new bespoke website that would resonate with the world’s wealthiest individuals.
Ski Chalet – Zermatt Peak
Chalet Zermatt Peak is arguably the most luxurious chalet in the world, and it’s no surprise that it is a favourite spot with the world’s UHNWIs. Set in Switzerland’s exclusive Zermatt ski resort, it provides a stylish retreat following an action-packed day skiing down world-class pistes or a hiking adventure in the summer.
The chalet pays homage to architectural design and luxury, spaciously laid out over six opulent floors. Guests will benefit from an exclusive selection of amenities, including a private gym, a full-treatment spa with an in-house massage therapist, a wrap-around balcony boasting panoramic views, an indoor/outdoor Jacuzzi, open plan living areas, and a spectacular glass-roofed area, providing unobstructed views of the sky. An in-house award-winning gourmet chef ensures guests enjoy mesmerising culinary journeys complimented by wine pairings from the chalet’s carefully curated wine cellar.
Ultra-Luxury Private Villa – Villa Bella Luna
Villa Bella Luna is an ultra-luxury villa located in Cap Ferrat, a favourite summer destination with UHNWIs set along the elegant French Riviera. Designed by renowned architect Robert A.M. Stern, Villa Bella Luna is a waterfront property that offers private access to the sea and a refined selection of luxurious amenities.
Spanning 1,150 metres squared, this incredible villa comes with six guest bedrooms, two staff bedrooms, a large living area with sea views, an office with a private bathroom, and a fully equipped kitchen and dining area. Guests can also enjoy a fitness and spa area, a cinema room, a lavish wine cellar, lush gardens boasting numerous furnished terraces, and a 24-metre heated swimming pool. The villa benefits from superb views of the Mediterranean Sea and is within easy reach of some of the world’s most exclusive beach clubs. Villa Bella Luna is available to rent through our client Cap Villas, an exclusive villa rental agency based along the French Riviera.
Relevance’s team of luxury digital marketing experts boasts demonstrable experience crafting compelling campaigns to market the world’s most ultra-exclusive villas, private islands, chalets, resorts, and superyachts.
We have unique insights on the consumer habits and leisure activities of UHNWIs. Because we know where they holiday, it means that we can create highly tailored marketing campaigns that are precisely targeted, ensuring spectacular results. Contact Relevance today to learn more about our creative and digital marketing services for the ultra-luxury sector.