worth avenue yachts

Yacht brokerage marketing case study Worth Avenue Yachts Beautiful in Orange

Worth Avenue Yachts

Worth Avenue Yachts is a world-class yacht brokerage firm specialising in luxury yachts for sale and charter, yacht refits, construction, and yacht management. Worth Avenue Yachts pioneered a new business model for yachting, exceeding many competitors. At present, Worth Avenue Yachts is one of the most successful yacht brokerages, selling yachts on average nearly three times faster than their competition.

The results

Motori di ricerca, Testi e contenuti, SEO strategy & management

18.3m
Organic impressions
#1
For 23 priority keywords including Palm Beach yacht broker
+59%
Improvement in domain authority
3,500
Conversions

Challenge

Relevance’s yacht marketing experts needed to capture the market share for Worth Avenue Yachts in the competitive Florida and US yachting market from large international brokerages across multiple digital channels.

 

Worth Avenue Yachts also needed to ensure its brand was far more visible than its competition, requiring extra assistance driving organic search traffic through an effective multi-channel strategy covering content creation, digital PR, and website UX enhancements.

 

Like most of our clients, Worth Avenue Yachts also required ongoing consultancy for search, social, and digital advertising.

Solution

Relevance developed a multi-channel yacht marketing strategy to attract and convert UHNWI on search queries focused on local brokers and branded keywords of select yacht builders.

We further executed well-optimised content creation that engaged UHNW customers while boosting search engine rankings. Coupled with digital PR, Relevance was able to captivate new and existing clients by providing unique, valuable insights about Worth Avenue Yachts and the yachting industry.

Relevance also implemented new website UX enhancements that adhered to the latest digital marketing best practices. Worth Avenue Yachts’ new site not only engages with audiences emotionally, but it also ranks across search engines, placing them above the competition.

Multi-channel yacht brokerage digital advertising campaigns were also run to funnel traffic towards pages optimised for conversion.

What our clients say

" From web development to SEO and strategies, it has been a pleasure working with the entire team at Relevance "

" It is amazing what Relevance has done for Worth Avenue over the last 2 years. The month before Relevance started on our campaign we received 3,373 (2,784 organic) website visitors and last month we received 17,027 (9,843 organic). From web development to SEO and strategies, it has been a pleasure working with the entire team at Relevance. "
Laura Yager - Marketing Director, Worth Avenue Yachts

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